Retail Specialist at Cell C

Purpose of the Job:

• Perform the analytical and reporting functions associated with the key account management of appointed retail channels to maximize sales, increase revenue, and grow the customer base through in depth channel support and performance tracking.

Main Responsibilities

Reporting & Analytics

• Prepare channel analysis reports regarding progress on KPA’s, IBRO, subscriber base behavior, channel and industry insights, strategies, and forecasts for both internal and external stakeholders utilizing industry methods and BI tools
• Analyze base behavior per channel to identify GAPs, Growth and Decline Areas, product development requirements, performance drivers by service line and detailed data insights to support remedial actions by channel
• Generate performance reports on all products and channel trends as well as have available on hand daily to manage the channel
• by Product & Service Line etc.
• Provide Ad hoc analysis as required (Workday 5, LOBs, MBR, Channel Reviews)
• Collate daily, weekly, monthly KPI Review’s
• by Retailer
• by Bank

Channel Support

• Maintain and track performance progress against the annual key account plans for respective retail accounts, ensuring alignment to the Cell C and Retail Channel strategy
• Develop reporting tools that will deliver insights on performance areas associated with Key Performance Indicator (KPI) targets for the assigned national retail account portfolio
• Provide GAP analysis and Competitive Landscape Reports to support strategy development, channel reporting and the identification of opportunities that will aid performance growth and corrective actions.
• Analyze channel inventory levels and sales rates to identify inventory challenges and formulate corrective action plans
• Apply Cell C BI Data, BSC Reporting Systems to analyze channel performance in depth
• Collaboration with Cell C Regional Structures, Field Marketing Resources and Retail Mobile Solutions to execute channel plans
• Coordinate Channel support, associated with promotional plans, point of sale requirements and activity calendars
• Manage and oversee channel budgets
• Ensure a detailed understanding of Cell C Commercial Trading Agreements with respective account portfolios including Income Allocation Schedules, standard operating procedures, whilst maintaining all regulatory and Cell C compliance standards
• Maintain a high level of professionalism and trust with our clients and appointed Service Providers.
• Collate competitor information, providing feedback and recommendations to internal and external stakeholders
• Planning and presenting reports on account progress, goals, and quarterly initiatives to share with team members, stakeholders, and possible use in future case studies or company training
• Provide instructions and strategic plans to regions as and when required / requested
• Have the discipline to formally document and communicate all correspondence regarding meetings, processes and formal engagements internally as well as externally
• Track and update the promotional calendar, together with the Regions and Segment Manager and brand for each financial year to ensure effective execution and overall alignment

Operations Management

• Resolve operational escalations, reporting and or data information requirements received from channels and service providers
• Follow up on orders, invoices and returns ensuring payments are timeous
• Lead a variety of special projects as required, and/or joint projects that will ensure growth in sales; proportionate market share growth for Cell C as well as retention
• Monitor the execution of marketing and product campaigns to generate new and increased sales; using appropriate methods, maximize sales and margins, ensure excellent after sales support and retention.
• Monitor and manage stock requisites across the business unit
• Monitor, manage and control all operational risk and compliance facets within the channel in order to remain compliant

Cost & Budget Management

• Provide input into the overall commercial planning of the sales budget
• Budget management – Operational costs and Revenues as well as subsidy costs, where applicable
• Measure cost of marketing campaigns/promotions versus revenue to establish the return on investment for the channel
• Manage promotional items requirements in terms of forecasts, allocations and correct applications to ensure a positive ROI
• Ensure timeous, accurate forecasts as well stock range for accounts

Market Research

• Conduct thorough market research per account nationally to support the development of highly effective and relevant account plans
• Identify the top performance environments by channel for each geographic region to establish customer behavior patterns (Service ownership, service usages, channel usage, customer profitability, campaign behavior, loyalty program behavior, churn behavior, etc.) and ensure sufficient access to Cell C products (Starter Packs, Devices, Recharges)
• Identify target customer groups and segments for customer acquisition, growth and retention activities to be deployed on a national basis
• Identify new market trends ensuring our campaign/promotions are revenue generating and provide a return on investment for Cell C

Perform any related duties as requested by Management

Qualifications

• Degree in Data Sciences/ BI Analytics

Experience

• 5 -6 years analytical experience in Telecommunications (Specific focus applied on Base, Revenue, In Flow, Subscriber behaviour and retail channel performance analytics)
• High level of efficiency in Data Visualization, Statistical analytics
• Experience in project management / analytics support to project management
• Analytical MNO
• MNO Retail Channel Analytics
• 4 years’ experience in Retail Telecommunication account management support and administration.
• In Depth understanding of analytics, BI, Business Intelligence tools (e.g. Power BI) advanced excel, power point
• Retail Cellular experience highly advantageous
• Ability to work long hours and possibly over weekends, (in addition to weekdays), as per company requirements