Retention Specialist at Hollywoodbets

Responsibilities

• We have an amazing opportunity for a Retention Specialist to be based in Umhlanga, Durban. Do you think you have what it takes to be our newest Purple Star?
• The successful candidate will be responsible for managing SMS and Email campaigns tailored to both active and dormant users, ensuring timely and relevant communication.
• Crafts compelling email campaigns designed to engage with different segments of the audience. Creates and sends out push notifications to users, tailored to deliver targeted messages.
• The ideal candidate will also update content on client-facing websites using back-office tools. The Retention Specialist will also be responsible for reporting and analysis of campaign performance as well as retention strategy for customer engagement.

You Bring

• 6 Months/ 1 Year in a Digital Marketing Environment
• Email/ SMS/ Push Notification Messaging
• Project Management

A Bonus to Have

• Diploma/Degree in Digital Marketing or relevant field
• Valid Driver’s License 
• Prior experience in Online iGaming and sports betting
• What You’ll Do For The Brand
• Research, evaluate, segment, and generate list selections for targeted and mass mailings from the Gaming system.
• Identifies and segments active users based on behaviour, preferences, and demographics.
• Assist in driving the direct marketing strategy across SMS, email, and other digital marketing platforms.
• Set up, test, execute, and report on marketing campaigns and promotions.
• Manage timelines and schedules for communications.
• Conduct competitor analysis of marketing campaigns and websites.
• Update content on client-facing websites using back-office tools.
• Create, configure, and test promotions and campaigns.
• Report on campaign performance.
• Draft Customer Journeys and implement them in our CRM system, reporting on performance.
• Focuses on winning back dormant users by offering personalised incentives or promotions.
• Personalised messaging and incentives to encourage dormant users to return to Hollywoodbets.
• Designs and implements targeted campaigns to re-engage dormant users.
• Develops targeted retention strategies with senior support for each segment to maximise engagement and loyalty.
• Creates compelling content for emails, SMS messages and push notifications targeted at active users.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Ensures messaging aligns with the interests and preferences of the active user segments.
• Persuasive content for reactivation emails, SMS messages and push notifications.
• Executes and monitors retention campaigns across various channels (email, SMS and push notifications).
• Optimises campaign performance based on data analysis and A/B testing.

What You’ll Bring To The Team:

• Ability to work in a deadline-driven environment.
• Strong project management and problem-solving skills.
• Excellent verbal and written communication skills.
• Self-starter with the ability to work collaboratively within a team.
• Able to succeed in and enjoy a fast-paced environment.
• Understanding of CRM and retention marketing best practices and technologies.
• Strong analytical and strategic thinking skills.
• Excellent interpersonal and collaboration skills.