Retentions Planner - Homechoice (Southern Suburbs (Cape)) at HomeChoice Holdings Limited

Description

• The ideal candidate for this role will be responsible for planning sales targets for various customer segments and driving these sales through business efficient strategies. Driving business efficiency through accurate campaign analysis, response forecasting and adspend management. Responsible for driving performance and report on over- or underperformance on a weekly level.

Here’s what you can expect to be doing in the role:

• A key contributor to the formulation of the annual sales plans and driving actions to achieve sales numbers against the advertising budget.

Operational Effectiveness:

• Translate strategy into operational initiatives with measurable business outcomes and targets
• Facilitate the development of best practices in operations and service excellence
• Planning:
• Responsible for the creation and tracking of the planning numbers for the current and next fiscal year with a clear roadmap on how this will be achieved against financial objectives
• Contribute to the development of customer segments in line with Credit, Channel, and Merchandising strategies so as to reduce customer attrition rates and develop core strategies to optimize customer spend 
• Ensure promotional planning for customer segments is within budget to curate offers and activities that will stimulate conversion of interest into sales across all sales channels
• Develop consumer journeys in line with strategic objectives
• Ensure expected customer response rates are achieved through the execution of appropriate marketing campaigns
• Analysis and Reporting:
• Review and report on the effectiveness of all direct marketing activities in relation to the particular customer segment
• Conduct weekly performance analysis and reporting against targets and channel performance metrics and follow up and/or action where required.
• Identify and execute actions required to achieve planned key metrics within budget and achieve required ad spend efficiency
• Establish actual response rates per customer segment and identify reasons for deviation from planned response rates
• Deliver monthly analysis and reporting to derive actionable insights that will accelerate performance and mitigate risks, which can be shared with key cross-functional stakeholders
• Ensure Vena Cubes are updated weekly
• Set up and Administration:
• Execute checks as required by procedures and processes, whilst looking for opportunities for process improvements
• Together with Customer Insights and Customer Analytics, identify and set up testing strategies against customer groups on a monthly basis
• Ensure mailing pack printing plan, per customer segment, is aligned to plan, within budget, and executed on time
• Manage the AdSpend process to ensure efficiency gains are achieved
• Track operational activities including design sign-off, print timing, packing, lodging with distribution partners, timing, delivery, and hit rate and make informed decisions regarding any deviations from the plan.
• Team Effectiveness
• Work closely with the operational teams to achieve business objectives in line with the campaign plan in the relevant channels
• Live the Company values and work effectively as an active and contributing member to achieve team goals
• Stakeholder Relationship Management
• Identify, build, and nurture trust and collaborative relationships with internal and external stakeholders to ensure effective marketing operations to drive consumer demand
• Financial Management:
• Manage budgets and monitor expenses ensuring expenditure is within approved budgets and achieves required ad-spend efficiency ratios
• Safety, Health, and Environmental Compliance:
• Ensure compliance with all Safety, Health, Environmental, and all other applicable regulatory statutes, and all other safety and quality processes for the area of responsibility/work

Requirements
What you'll need to do this role

• Bachelors Degree (3 years) / NQF level 7 (Business Science / BCom / Marketing Degree)
• 3 - 5 years experience in either a Marketing, Merchandising or Demand planning function
• Marketing (direct marketing, planning, or demand planning is advantageous)
• SQL experience advantageous
• Customer segmentation and campaign management
• Strong Analytics experience  

Behavioral Competencies:

• Action Oriented:
• Enjoys working hard, in a smart and constructive manner to get the job done. Is able to work independently and within a defined timeframe.
• Analytical, numerate, and detail oriented
• Able to analyse various sources of data and form relevant actionable insights to leverage opportunities and mitigate against risk
• Decisive
• Able to make data-driven decisions quickly, in a lateral and considered way 
• Forming Judgement
• Can balance facts and potential approaches whilst taking various considerations into account
• Priority Setting
• Uses their own and others’ time focusing on what is important and is able to quickly hone in on critical tasks and areas
• Dealing with Ambiguity
• Can easily and proactively navigate through changing environments and demands, and can comfortably manage risk and uncertainty
• Insight and Perspective
• Has and gains insight into situations, problems, and processes. Is able to deconstruct problems and systematically investigate the various components. Looks toward the broadest possible view of an issue/challenge and can think on a larger scale to develop appropriate solutions
• Technical Competencies
• Analytical 
• Ability to analyse and use logical reasoning
• Cross-Functional Awareness
• Understanding the different contributions from other departments and working with colleagues from across the organization to achieve better results. Working cooperatively with diverse teams, work groups, and across the organisation to achieve the organisation's goals
• Numeric Skills
• Ability to reason and apply fundamental numerical concepts
• Problem Solving and Analysis
• Analyses issues and breaks them down into their component parts. Makes systematic and rational judgments based on relevant information
• Communication
• Creates an atmosphere in which timely and high-quality information flows smoothly up and down, inside and outside of the organisation. Encourages open expression of ideas and opinions
• Technical Expertise
• Applies and improves extensive or in-depth specialised knowledge, skills, and judgment to accomplish a result or to accomplish one’s job effectively
• MS Office proficient (Advance Excel skills)

Behaviours we love 

• Wow my customers
• Walk in my customers’ shoes
• Deliver on my promises
• Deliver insight-led solutions my customers need
• Treat the business as my own
• Take accountability
• Be curious, creative & explore opportunities
• Do it right & at the right time
• Play as a team
• Be helpful
• Be inclusive
• Find the fun