RRB Direct Marketing Content Lead at Nedbank

Job Purpose

Nedbank is looking for a content lead to support direct marketing processes in a machine learning near real-time environment. 

Job Responsibilities

• Planning, scheduling and managing content workflow including copywriting, and adaptation of creative formats across traditional DM channels – text based, email, Minimailer, MMS etc.
• Format content for production/output including HTML coding
• Implement necessary changes in line with the client’s demand and the project objectives
• Quality control - Proofread and check the quality of work through each stage from creation to final execution
• Load, tag and maintain assets as defined in each project brief into an agreed centralised repository in line with Group Digital standards
• Manage the projects successfully to completion through independent as well as team efforts
• Complete a high volume of work within expedited timelines.
• Interpret/manage briefs from high level concept phase through to roll-out 
• Support the planning, creation and execution of complex direct marketing campaigns for testing machine learning targeting methodologies

People Specification

• Relevant Undergraduate Degree, or appropriate Diploma (Design/copywriting/DTP)
• 2-3 years experience in an agency studio environment in a graphic design/copywriting/DTP capacity .
• Intermediate level copywriting, design and DTP skills as well as understanding of workflow processes and direct marketing channels/formats. 
• Experience working with Adobe Creative Suite and other relevant technical design software
• Exposure to data and reporting on behavioural trends/customer insights and consumer decision making processes would be highly advantageous
• CX and UI skills (advantageous)
• AI software experience (advantageous)
• Previous experience in marketing and an understanding of data targeting/modelling and customer behavioural insights would be advantageous. 
• S/he must be able to interpret/manage briefs from high level concept phase through to roll-out. The incumbent will be part of a team that is responsible for the planning, creation and execution of complex direct marketing campaigns for testing machine learning targeting methodologies
• This individual should ideally have hands-on experience in positioning offers 1:1 and micro-segmented target groups as well as basic understanding of test and learn methodologies.

Essential Qualifications - NQF Level

• Diploma
• Advanced Diplomas/National 1st Degrees

Behavioural Competencies

• Highly organised with meticulous attention to detail and an ability to work independently and within a team 
• Strong digital project management skills with experience in all direct marketing channels   
• Ability to negotiate deadlines, deliverables and expectations with clients 
• Highly motivated
• Imaginative 
• Professional attitude

Technical / Professional Knowledge

• Excellent in working with teams and independently
• Ability to meet tight deadlines
• Ability to provide original work
• Capacity to handle more than one project simultaneously
• Excellent knowledge of design software tools, particularly the Adobe tech stacks.
• Strong technical aptitude to learn new software
• Ability to pay attention to details and be well organized
• Knowledge of the industry and new technologies
• Understanding and interpretation of data and analytics (advantageous)
• Copywriting 
• Knowledge and skills in graphic design/layout/DTP with specific experience in direct marketing
• HTML coding 
• Ability to present ideas effectively
• AI software knowledge (advantageous)