SafetyCloud Sales and Marketing Manager, Midrand at SafetySA

Responsibilities:

B2C Sales Leadership and Revenue Growth

• Develop and implement B2C sales strategies to achieve revenue, enrolment, profitability, and growth targets.
• Lead and manage the consumer sales pipeline from lead generation through to conversion and customer retention.
• Drive sales performance through the Call Centre Manager and sales team.
• Establish and maintain effective customer engagement processes that support conversion and repeat business.
• Develop and execute customer acquisition and retention strategies for individual learners.
• Monitor sales performance and ensure achievement of monthly, quarterly, and annual targets.
• Implement sales incentives, performance improvement initiatives, and quality standards.
• Review and optimise conversion rates, lead-to-sale ratios, and customer journey effectiveness.
• Handle escalated customer issues and complaints where required.
• Provide accurate sales forecasting and revenue reporting.

Call Centre Management and Optimisation

• Provide strategic leadership to the call centre function through the Call Centre Manager.
• Establish sales targets, call quality standards, scripts, and customer engagement processes.
• Monitor key performance indicators including conversion rates, call volumes, average handling time, customer satisfaction, and sales outcomes.
• Ensure efficient follow-up and conversion of marketing-generated leads.
• Identify training, coaching, and development requirements for call centre staff.
• Drive continuous improvement initiatives to improve operational efficiency and customer experience.
• Support workforce planning and resource allocation.

Marketing Strategy and Campaign Management

• Develop and implement integrated B2C marketing strategies aligned with business growth objectives.
• Lead the planning, execution, and optimisation of multi-channel marketing campaigns.
• Drive brand awareness, lead generation, learner enrolments, customer engagement, and retention initiatives.
• Ensure marketing activities support sales objectives and deliver measurable return on investment.
• Manage campaign planning, budgets, reporting, and performance evaluation.
• Plan and execute promotional campaigns, course launches, seasonal campaigns, and direct marketing initiatives.
• Monitor campaign effectiveness and implement continuous improvement initiatives.

Digital Marketing and Brand Management

• Oversee digital marketing activities across websites, SEO, SEM, social media, email marketing, paid advertising, and marketing automation platforms.
• Ensure consistent brand positioning and messaging across all customer touchpoints.
• Develop content strategies that support lead generation, customer engagement, and thought leadership.
• Oversee the development and publication of marketing content, promotional materials, case studies, videos, articles, email campaigns, and social media content.
• Analyse customer behaviour, campaign performance, and market trends to improve marketing effectiveness.
• Ensure all creative and brand outputs align with company standards and objectives.

B2B Marketing Oversight

• Provide strategic oversight of B2B marketing activities supporting corporate sales objectives.
• Ensure marketing collateral, campaigns, events, and lead generation initiatives support the B2B sales pipeline.
• Collaborate with corporate sales leadership to align marketing efforts with business development needs.
• Support account-based marketing initiatives and industry engagement opportunities.
• Ensure appropriate utilisation of departmental resources across B2C and B2B marketing activities.

Team Leadership and Performance Management

• Lead, coach, mentor, and develop the sales and marketing team.
• Directly manage the Call Centre Manager, Marketing Coordinator, Graphic Designer, and associated team members.
• Establish clear objectives, KPIs, and performance expectations.
• Conduct regular performance reviews, coaching sessions, and development discussions.
• Foster a culture of accountability, performance excellence, innovation, and collaboration.
  Support recruitment, onboarding, talent development, and succession planning initiatives.
  Ensure alignment and collaboration between sales, marketing, and customer service functions.

Stakeholder Engagement and Collaboration

• Collaborate with Operations, Training, Finance, Customer Service, and other business functions.
• Build strong relationships with internal and external stakeholders.
• Ensure alignment between marketing campaigns, sales objectives, and operational delivery.
• Coordinate cross-functional initiatives that support revenue growth and customer satisfaction.
• Manage relationships with external agencies, suppliers, and service providers.
• Represent the organisation at networking events, conferences, industry engagements, and promotional activities.

Reporting and Business Performance

• Prepare weekly, monthly, and quarterly sales and marketing performance reports.
• Track revenue, enrolments, customer acquisition metrics, campaign performance, and return on investment.
• Monitor sales and marketing KPIs and implement corrective actions where required.
• Maintain accurate CRM, lead management, and reporting data.
• Present business insights and recommendations to the Managing Director.
• Support annual budgeting, forecasting, and strategic planning activities.
• Monitor competitor activity and industry trends to maintain market competitiveness.

Requirements

Qualifications

• Bachelor's Degree in Marketing, Business Management, Commerce, Sales, Communications, or a related field.
• Postgraduate qualification in Marketing, Business Administration, or Commercial Management will be advantageous.
• Relevant professional sales or marketing certifications will be advantageous.

Experience

• Minimum 5-8 years' experience in a senior B2C sales and/or marketing role.
• Proven track record of driving consumer revenue growth, learner enrolments, and sales performance.
• Experience managing or working closely with a call centre or telesales operation.
• Demonstrated experience developing and executing successful B2C marketing strategies and campaigns.
• Experience managing digital marketing platforms including SEO, SEM, social media, email marketing, and marketing automation.
• Experience leading sales and marketing teams in a performance-driven environment.
• Experience analysing marketing and sales data to drive strategic decision-making.
• Exposure to B2B marketing, account-based marketing, or corporate sales support activities will be advantageous.
• Experience within training, education, skills development, professional services, or related industries will be advantageous.
• Experience using AI-powered tools and Large Language Models (LLMs) to support business activities will be advantageous.

Skills

• Strategic sales and marketing leadership.
• B2C sales and customer acquisition expertise.
• Call centre management and conversion optimisation.
• Revenue generation and sales pipeline management.
• Marketing campaign planning and execution.
• Digital marketing and marketing automation expertise.
• Brand management and content strategy development.
• Data analysis and business reporting.
• Financial and budget management.
• Leadership, coaching, and team development.
• Stakeholder engagement and relationship management.
• Project and change management.

Knowledge

• Consumer sales methodologies and best practices.
• Direct-to-consumer marketing and customer acquisition strategies.
• Call centre operations and performance management.
• Digital marketing platforms and analytics.
• Marketing automation and lead nurturing methodologies.
• Customer relationship management processes.
• Brand management principles.
• Sales forecasting and performance reporting.
• Market research and competitor analysis.
• Financial planning, budgeting, and forecasting.

Systems and Tools

• CRM platforms such as HubSpot, Salesforce, Zoho, or equivalent.
• Marketing automation platforms.
• Google Analytics 4 (GA4).
• Google Ads.
• Meta Business Suite.
• LinkedIn Campaign Manager.
• Power BI or similar reporting platforms.
• Microsoft Office 365 Suite.
• AI-powered productivity, marketing, and content generation tools.

Other

• Willingness to travel nationally as required.
• Professional appearance and conduct when representing the organisation.
• Strong commercial acumen and customer-focused mindset.
• Ability to operate effectively in a fast-paced and target-driven environment.
• Commitment to continuous learning and professional development.

High degree of professional ethics and values aligned with:

• Integrity
• Courage
• Care
• Passion
• Innovation
• Accountability
• Preference will be given to Employment Equity candidates.