Sales Consultant Level 1 at AVI Limited

Job Description

• The Coffee Importers and Roasters Organisation (CIRO) is a true coffee emporium. As the preferred one-stop solution, CIRO offers expert services in sourcing, roasting, blending, packaging, training, equipment, technical support, national and international distribution and market trend analysis.
• As the largest manufacturer of pure coffee in South Africa, it is easy to understand why CIRO is a noteworthy front runner within the coffee service industry and renowned for consistent quality, innovative product formats and extra value offering.
• An exciting opportunity exists for a Sales Consultant Level 1, to be based in KwaZulu-Natal. The successful candidate will report to the Regional Sales Manager.

Key Performance Areas:

• Achievement of monthly sales, volumes, and margin targets.
• Superior customer service relationships of existing customer base by following a structured call cycle based on the regional customer set criteria.
• Influencing and positively affect the In Cup Quality and delivery via the On-site beverage Solution system at each customer by ensuring customer audits are completed and corrective action is immediately executed on site, by doing machine calibration and settings and or re doing operational Training.
• Create a targeted customer prospect list with the Sales Manager based on volume requirements per product category for the year and strategic requirements across all channels.

Achieve the agreed growth forecasted for the fiscal year by the Sales Manager

• Completion of new business development:
• Initial contact
• Assessment of needs
• Proposal of tailored solution
• Guiding on implementation, if necessary, with the prospective
• Ensure that agreements concluded with target list are commercially sound.
• Present at each installation and complete customer solutions training.

Measurement will be completed in the following manner:

• Monthly 1 on 1
• Structured tracking against target list
• Value added training visits and building credible coffee relationships.
• Ensure the In-Cup quality of the coffee is of the agreed standards.

Qualification and Experience:

• Matric / Grade 12.
• Relevant Business Certificate or Diploma.
• Coffee Skills and Equipment OR Coffee qualification.
• Minimum 2-3 years’ experience in Customer interaction.
• Minimum 2-3 years’ experience in a Sales role in the Out of Home Market.
• Strong Beverage system solution experience.

Special Requirements:

• Proficient using full MS Office suite.
• Interest in hospitality industry.
• Valid driver’s license with at least 2 years driving experience.

Competencies

• Documenting facts
• Thinking rationally
• Thinking conceptually
• Interpreting data
• Thinking analytically
• Building relationships
• Articulating information
• Making decisions
• Recovering from setbacks
• Meeting deadlines
• Attention to detail
• Planning and organizing
• Maintaining productivity
• Keeping commitments
• Taking initiative
• Seizing business opportunities
• Persisting

Closing Date 29 September 2026