Sales Manager - Africa Distribution at SMD Technologies

Job Purpose:

• To drive sales growth and market expansion across African territories by managing key distribution relationships, identifying new business opportunities, and executing the regional sales strategy for SMD Technologies’ products.

Key Responsibilities:

• Develop and execute a robust sales strategy for African markets aligned with company objectives.
• Build and maintain strong relationships with distributors, wholesalers, and retail partners across key African countries.
• Monitor and analyze market trends, competitor activity, and customer needs within the region.
• Collaborate with internal teams (Product Development, Marketing, Finance, and Logistics) to ensure seamless product delivery and brand alignment.
• Manage sales targets, forecasts, and budgets specific to African markets.
• Negotiate trading terms, pricing, and promotions with regional partners.
• Conduct regular in-country visits to strengthen relationships and oversee sales execution.
• Prepare monthly and quarterly sales reports with performance metrics per territory.
• Identify opportunities to launch new products or enter untapped African markets.

Minimum Requirements:

• Bachelor's degree in Business, Marketing, or related field (MBA is an advantage).
• Minimum 5 years of sales management experience. Ideally in the consumer electronics, FMCG, or tech accessories sector.
• Proven track record of managing sales and distribution across multiple African countries.
• Must be willing to travel regularly.

Key Competencies:

• Deep understanding of African trade channels, customs regulations, and regional buying behaviours.
• Strong negotiation and relationship management skills.
• Results-driven with a history of exceeding sales targets.
• Excellent written and verbal communication skills.
• Strong analytical and reporting abilities.
• Ability to work independently and cross-functionally in a fast-paced environment.

Preferred Experience

• Prior exposure to product categories such as audio, tech accessories, small appliances, or consumer goods.
• Familiarity with both modern trade and informal distribution networks within Africa.
• Experience with trade shows, in-country activation strategies, and distributor onboarding.