Sales Manager at Country Bird Holdings Ltd (CBH)

Job Advert Summary    

• The Sales Manager – FMCG & Foodservice, is responsible for driving sales growth across FMCG wholesale and foodservice channels, including restaurants, catering, hospitality, and related markets in the Northwest region.
• The role focuses on expanding market distribution, managing key accounts, and leading a sales team to achieve volume, revenue, and gross profit (GP%) targets.

Minimum Requirements    

• Matric/Grade 12
• Marketing, Business, or related qualification.
• Minimum 5+ years’ FMCG sales experience, preferably with Foodservice exposure.
• Proven track record of achieving/exceeding sales targets.
• Experience managing key accounts, distributors, and wholesalers.
• Strong negotiation and relationship management skills.
• Leadership and team development ability.
• Strong FMCG and foodservice market knowledge.
• Commercial and financial acumen.
• Strong communication and problem-solving skills.
• Ability to work under pressure and meet deadlines.
• Computer literate with strong Microsoft Excel skills.
• Valid, unendorsed driver’s licence.
• Willingness to travel extensively, including long distances and overnight stays.
• Fluent in Afrikaans and English.

Duties and Responsibilities    

• Develop and implement sales strategies to grow FMCG and foodservice channels.
• Achieve revenue, volume, and GP% targets (monthly, quarterly, annually).
• Expand market share and secure new business within wholesale, restaurants, catering, hospitality, and distribution sectors.
• Manage and grow key customer relationships, including pricing, contracts, and service levels.
• Lead, coach, and develop the sales team to achieve KPIs and performance targets.
• Monitor market trends, competitor activity, and pricing to identify opportunities.
• Prepare sales forecasts, budgets, and performance reports to ensure profitability and expense control.
• Work closely with marketing on promotions and campaigns.

Deadline:8th June,2026