Sales & Marketing Manager - Training I Johannesburg at Salesworx Recruitment (Pty) Ltd

Job Description

• Our client is a technical training provider with a wide range of programmes designed to address the skills required in the rapidly developing technical environment.
• We are looking for a Sales & Marketing Manager to join their dynamic team.

Job Purpose:

• Position is responsible for developing, implementing, monitoring and refining the marketing and sales strategies and tactics to promote a company's services, managing sales teams, introducing new services and driving revenue growth.

Responsibilities

• Weighting of Key Performance Areas:
• Financial Performance Pillar (30%).
• Business Processes Pillar (40%).
• Stakeholders Satisfaction Pillar (20%).
• Learning & Growth Pillar (10%).

Financial Performance :

• Deliver on sales targets of the company by allocating responsibility to Sales staff and ensuring these are delivered upon.
• Create, manage and execute annual marketing budget (approximately R2m p.a).
• Create remuneration structure for Sales Consultants including variable compensation to meet company’s sales objectives.
• Manage expenses of Sales and Marketing cost centre ensuring budgets are adhered to.
• Perform Return on Investment calculations on all marketing activities and adjusting these to deliver maximum return.

Business Processes :

• Develop overall Marketing strategy in line with the Company strategy.
• Develop marketing strategies for each Customer (Stakeholder) segment with appropriate customer persona’s and communication plans.
• Conduct ongoing market research with analysis of trends, consumer behaviour and competitor activities to inform marketing strategies and sales tactics.
• Track all quotes and Tenders by potential Clients and ensure quotes and/or tenders are submitted on time and to the desired level of professionalism.
• Actively create sales pipeline across various Customer segments across multiple years.
• Co-create educational Programmes in conjunction with the business and market these to achieve sales targets.
• Recruit, train and manage Sales & Marketing staff fostering a high-performance and collaborative environment.
• Develop and maintain Corporate Identity manual and ensure its consistent application in all communications.
• Manage the performance and deliverables of external marketing agency.
• Manage procurement for all marketing materials while ensuring these deliver the desired return on investment while costs are controlled within budget.

Stakeholders Satisfaction :

• Internal client: timeous delivery of campaigns with communication to internal clients regarding issues.
• External: Maintain relationships with key Clients understanding their needs and identifying new marketing opportunities.
• Suppliers: Follow internal procurement policy for the listing of approved service providers and payment of valid invoices within approved limits.
• Debtors: Ensure Sales staff follow-up on outstanding payments from Debtors and personally get involved when amounts become overdue.
• Management: Produce monthly reports on effectiveness of marketing campaigns with post motrums on past campaigns and proposals for future campaigns.
• Management: Maintain Customer Relationship Management System ensuring accuracy of data reported.

Learning & Growth:

• Performance Management of team ensuring clear communication of expectations and performance against these.
• Attend RC, departmental and stakeholder meetings and workshops to keep abreast of latest developments at such events.
• Plan own learning and training schedule to ensure effective execution of own job and support the lifelong learning philosophy.
• Participate and contribute to problem solving discussions and ideation for innovation in the workplace in support of the continuous improvement & healthy workplace philosophy.
• Be the custodian of own and departmental knowledge and information that will ensure effective long term personal, team and organisational growth.

Requirements

• Degree in Commerce with Marketing major (Mandatory)
• 10+ years’ combined Sales and Marketing experience
• Experience in both B2B and B2C environments (Preferred)
• Strong knowledge of digital marketing, activations, and social media
• Strong analytical and ROI evaluation skills
• Excellent verbal and written communication in English
• Proven leadership experience managing Sales & Marketing teams
• Experience with marketing strategy development and execution
• Demonstrated ability to manage marketing budgets (~R2M p.a.)
• Track record in managing campaigns, tenders, and sales pipelines
• Experience managing external agencies and procurement processes
• Commitment to continuous learning and team performance management
• Ability to align marketing strategies with business goals
• Skilled in stakeholder engagement and CRM system management
• High attention to detail, organised, and deadline-driven

Benefits

• Salary : R50 000 – R70 000 CTC (depending on experience)
• 21 days leave
• 13th cheque based on profitability
• Hybrid – first 3 months in office