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Pernod Ricard South Africa is one of six African market companies to proudly fly the flag of the Pernod Ricard Group.
The French-based Pernod Ricard Group is the world co-leader of the wine and spirits industry, delivering on leading premium brands such as Chivas Regal, Jameson Whiskey, ABSOLUT vodka and G.H.Mumm Champagne.
Pernod Ricard South Africa was ...
Full Job Description
Job Purpose
Conducts sales and marketing activities to increase brand awareness, demand and distribution in the allocated area
Key Duties and Responsibilities
Job Scope and Context
- Individual Job
- Based on the road, with travel to regional locations, regular evening work required
- Target driven, able to work independently, pressured environment
Sales and growth in market share are increased through targeted sales and marketing activities
Generate sales from existing customers
- Call plan implemented
- Deals and discounts negotiated within agreed parameters
- Customer queries and problems resolved
- Increased sales volumes negotiated within allocated sales area
- New listings and sales targets achieved as per sales plan
- Calls and sales volumes recorded on standard daily working sheets and PDA
- Weekly and monthly sales and ad hoc promotions reports submitted on time according to agreed format on PDA
Implement sales and marketing strategy effectively
- Visibility agreement executed
- Additional visibility opportunities identified and implemented
- Product availability/ distribution targets implemented
- Merchandising standards are maintained
- Segmentation tool implemented (PDA)
Implement promotions
- Promotions arranged according to the promotions plan
- Promotional stock, staff and point of sale for promotions arranged
- Promotions set up and implemented according to set criteria and on time
- Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline
Develop brand equity
- Promotions reflect brand appropriate look and feel
- Consumers engaged through events and promotions
- Bar staff engaged and trained to promote the brand
- Relationships with equity accounts developed
Generate new business
- New business initiated as per targets
- Leads followed up and feedback provided to sales managers
- Business opportunities to sell product range identified
- Documentation required for the opening of new accounts collated and followed up
- New equity accounts identified
Productive relationships with internal and external stakeholders maintained
Build relationships with customers
- Increased sales volumes negotiated
- Customer queries and problems resolved effectively
- Pernod Ricard is a preferred supplier
- Business opportunities to sell product range identified
Liaise with Merchandisers
- Merchandising standards are maintained
- Ad hoc merchandising opportunities exploited
Develop collaborative relationship with the Call Centre
- Orders are captured correctly and on time
- Out of stock information available to reps
- On hold accounts information available to reps
Liaise with Regional Promotions Manager
- Promotions set up and implemented according to set criteria and on time
- Feedback form on the outcomes of the promotion provided to sales management according to agreed deadline
Build collaborative relationships with bar staff and venue owners
- New trends identified
- Pernod Ricard is the preferred supplier
Key Competencies and Experience
Knowledge, Skills and Attributes:
Functional and Technical Competencies:
- Market & Environment, Commercial Strategy, Results Orientation, Negotiation Techniques, Promotion, Merchandising, Evaluation of Commercial Activities, Customer relationship Management, Sales Team Management
Behavioral Competencies:
- Effective Decision Making, Planning and Organizing, Team Work, Communication, Technical Expertise, Presentation Skills, Influencing & Negotiation, Big Picture Thinking, Innovation, Change Management, Making Things Happen, Initiative
Qualifications and Experience:
- National Diploma level with commerce, sales and marketing preferable
- 2 years sales experience in the liquor industry or within an FMCG environment
- Valid Driver’s License