Sales Team Lead at The Coca-Cola Company

• Coca-Cola Beverages South Africa (CCBSA) has an exciting possible opportunity in our Sales department. We are looking for talented individual with relevant skills and experience for a Sales Team Leader role, which will based in Welkom. The successful candidate will report directly to the Channel Lead in the site.

Key Purpose: 

• The Sales Team Leader will implement and execute L&T strategies in the trade through effective management and coaching of team members (Merchandiser Order Takers) in order to achieve KPI’s.

Key Duties & Responsibilities    
Key Outcomes:

• Sales Target Achievement: Drive daily, weekly, and monthly sales target achievement across the region. Review sales performance regularly and take corrective action where required. Optimize sales through strategic allocation of resources like POS, promotional stock, and merchandising support.
• Customer & Market Development: Partner with sales team to develop and execute customer-specific business plans. Grow market share through effective merchandising, trade execution, and customer relationship management. Conduct trade visits and engage with store managers/owners to maintain high retail execution standards.
• Execution Excellence: Ensure Picture of Success is implemented by the sales team for each channel. Oversee execution of merchandising, promotions, order generation, and stock rotation. Manage dealer training and compliance with quality and promotional guidelines.
• Team Coaching and Development: Coach Account Developers to identify sales opportunities and deliver outstanding trade execution. Build executional capabilities through field training, feedback sessions, and performance reviews. Promote a culture of high performance, teamwork, and customer obsession.
• Planning and Forecasting: Plan and review promotional grids and quarterly action plans. Coordinate with regional team to plan effective route-to-market strategies and customer development activities. Use data (e.g., Margin Minder, loyalty insights) to inform strategy and communicate performance with customers and leadership.
• Customer Relationship Management: Build and maintain strong customer relationships through structured and informal engagements. Negotiate space for permanent, promotional, and ad hoc initiatives.

KBI:

• Daily/weekly/monthly sales volume and revenue performance
• Outlet development and retention
• Execution compliance against Picture of Success
• Promo implementation rate and ROI
• Repeat callout reduction and quality incident rate
• New product listing and distribution coverage
• Sales team performance and productivity metrics
• Customer satisfaction and loyalty metrics

Skills, Experience & Education    

Education:

• 3-year Sales/Marketing Diploma or Degree

Experience:

• 2 years of sales experience, preferably in FMCG?
• Demonstrated success in customer development, trade execution, and people management

Skills:

• Sales Leadership & Coaching
• Route-to-Market Strategy Execution
• Customer Relationship Management
• Trade Execution & Merchandising
• Data Analysis and Insight Application 
• Problem Solving & Decision-Making
• Negotiation and Influencing
• Communication & Presentation Skills

Deadline:4th August,2026