Every day, in everything we do, our purpose is to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. And we have a fight on our hands. A fight to make access to the highest quality hygiene, wellness and nourishment a right and not a privilege.
Each of our products is designed to do exactly this. Our well-loved brands have b...
Elevate your career and join Reckitt as a SBM Africa Expansion, where your expertise will shape the future of iconic brands, within the dynamic world of e-commerce. Here's your opportunity to lead the charge in crafting and executing brand strategies that make an impact. At Reckitt, we foster a nurturing environment where your ability to innovate drives tangible progress and brings to life products that matter. As a key member of our dynamic team, you'll have the platform to elevate our brand and deliver groundbreaking projects from concept to launch.
Leads innovation pipeline for their segment/brand in Africa, including Late-Phase Innovation Delivery and Stage-gate Approval,
Leads local EPDs and works with IMEX for BDIs.
Your responsibilities
In summary, you'll:
Chart the course for brand strategic plan for the segment /brands in Africa , developing and realising innovative ideas that capture the imagination of our e-commerce audience.
Join forces with a variety of stakeholders, ensuring the seamless progression of new product development and enhanced product projects from their genesis to market introduction.
Craft and drive multi-faceted marketing campaigns to augment brand presence and catalyse sales within the segment.
Provide analysis of market data and insights, shaping brand direction and product initiatives that resonate with our consumer base.
Key partner for the ABD's innovation agenda.
Key partner with IMEX teams for their segments/brands in Africa
Key partner with crossfunctional teams to ensure delivery of Innovation on time and with desired quality
Oversee Late -Phase Innovation Delivery and Stage -Gate approbal for both products (NPD/EPD), Commercial )BDI) Innovation, ecom and sustainanility project a, as applicable.
Lead local EPD's and Cpoordinate interntion to launch (ITL)-Sizing/Pricing, roll out existing SKU in new markets .
Collect Area Business & Consumer Insight along innovation perfomance to feedback into category strategy and iinovation (e.g market opportunity analysis , consumer reaserch)
Develop /Lead post launch reviewes
The experience we're looking for
Solid background in brand management, product innovation, or marketing, with a sector of Hygiene or comparable consumer goods categories.
Minimum Bachelo's Degree in Business Management /Marketing with excellent record of accomplishment
Minimum of 5-8 years expirience in marketing skills developed in FMCG enviroment inclduding experience on the brand or the broader category,
Innovation Expireence : Demostrate outstanding skills in innovation development and delivery
Well-honed strategic thninking and decision making capabilities
A thorough grasp of consumer behavior, market trends, competative analysis and ability to leverage insights into brand development and activation strategies
Strong skills in communication, collaboration and stakeholder engagement.
Demostrated createvity in brand strategy and the ability to drive innovation
Fluency in offline and online media touch points and the role they play in the consumer engagement funnel.
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