Search specialist at FNB South Africa

Job Description

• The Internet Capability Specialist Search is responsible for planning, executing, and optimising paid Search campaigns across Google ads and is also responsible for: data, tech, AI and campaign execution within their stickers in Google Ads.
• This requires cross functional collaboration with several BU’s and teams in FRG, including Channels, Sub Segments, Retail and Commercial Sales and Interactions Enablers for the end-to-end data and campaign flows into and from Internet Capability.
• A strong vision, energy, passion, and the desire to learn is required, as well as the ability to work effectively across a broad spectrum of people.

Are you someone who can:

Manage Campaigns

• Build campaigns and manage campaign budgets effectively, ensuring optimal performance in line with stakeholder KPIs.
• Optimize campaign settings, including bids, budgets, ad copy, and keywords, to improve performance.
• Continuously monitor campaign performance metrics (impressions, clicks, conversions) and make data-driven adjustments for optimal results.
• Ensure campaigns adhere to Google Ads best practices and client guidelines.

Deliver Reporting and Strategic Insights

• Pull monthly/ bi weekly performance reports
• Develop insights and ways forward to improve campaign performance

Collaborate and Communicate

• Work closely with account managers and other team members to ensure successful campaign execution and stakeholder satisfaction.
• Maintain clear communication with all teams, keeping them informed of campaign progress and results.
• Stay up to date on the latest trends and best practices in data, tech & AI.

Experience and Skills

• 2 years’ experience in a campaign management/performance role, managing high-performance data-driven campaigns in Google Ads.
• Strong understanding of Google Ads best practices and campaign optimisation.
• Proven ability to conduct keyword research, audience targeting and write compelling ad copy.
• Experience with Google Analytics and other marketing analytics tools advantageous.
• Ability to work independently and as part of a team.

Requirements:

• NQF level 6 qualification.
• Google industry certifications required (Google Ads, SA360 advantageous)
• Other digital marketing, analytical, and/or media qualifications.

End Date: September 29, 2025