Search Specialist (JHB OR Cape Town) at FNB South Africa

Job Description

• To take responsibility for planning, executing, and optimising paid campaigns of the Internal Internet Capability and is also responsible for: data, tech, AI and campaign execution within their stickers in the respective channels.
• This requires cross functional collaboration with several BU’s and teams in FRG, for the end-to-end data and campaign flows into and from Internet Capability.

Hello Future Channel Specialist 

• Are you a strategic thinker with a passion for performance marketing? We're looking for a Google Ads Search Specialist who can drive results, optimize campaigns, and deliver actionable insights.
• This role requires a strategic and analytical specialist to manage complex, data-driven campaigns across Google Ads and SA360. The ideal candidate will leverage advanced technology and AI to drive performance, optimize execution, and deliver measurable results across multiple digital touchpoints. 
• You will collaborate cross-functionally with various business units and teams within the First Rand Group (FRG), including Channels, Sub Segments, Retail and Commercial Sales, and Interaction Enablers, to ensure seamless end-to-end data and campaign flows.  
• Vision, energy, passion, and the desire to learn are essential for success in this position, along with the ability to work effectively across a diverse range of stakeholders. 

Are you someone who can: 

Manage Campaigns 

• Build and manage campaigns with precision, ensuring alignment with stakeholder KPIs. 
• Effectively manage campaign budgets to maximize ROI. 
• Monitor key performance metrics (e.g., impressions, CTR, conversions) and implement data-driven optimizations. 
• Optimize campaign settings, including bids, budgets, ad copy, and keyword strategies. 
• Ensure all campaigns follow Google Ads best practices and client-specific guidelines. 
• Identify and troubleshoot campaign issues resolving them proactively. 

Deliver Reporting and Strategic Insights 

• Generate and analyse performance reports 
• Translate data into clear insights and strategic recommendations.  
•  Identify trends, opportunities, and areas for improvement across campaigns.  
• Contribute to quarterly business reviews and performance deep-dives. 

Collaborate and Communicate 

• Partner with account managers, analytics specialists, strategy teams to ensure cohesive campaign execution. 
• Maintain transparent and timely communication with internal and external stakeholders.  
• Stay current with industry trends, platform updates, and emerging technologies (including AI and automation). 

Experience and Skills 

• 3 to 5 years’ experience in a campaign management/performance role, managing high-performance data-driven campaigns in Google Ads. 
• Strong understanding of Google Ads best practices and campaign optimization. 
• Strong analytical and optimization skills. 
• Proficiency in Google Analytics and other marketing analytics tools is advantageous. 
• Ability to work cross functionally with creative, data and product teams. 

Requirements: 

• Google Ads certifications required (Google Ads mandatory, SA360 and Google Analytics advantageous) 
• Experience with other performance platforms (Meta, TikTok, Programmatic) is beneficial but not required. 
• NQF level 7 Qualification  

End Date: October 14, 2025