Segment Lead at PPS

Job Advert Summary    

• To commercialise the member base by identifying and targeting customer segments based on shared characteristics and needs. This role works with analytics, sales and product teams to unlock opportunities for cross solutioning within the member base. The successful incumbent should have deep insights with respect to the behavioural and financial attitudes of members.

Minimum Requirements    
Education:

• Degree in Business/Marketing or related 
• Postgraduate degree in a related field (preferred)

Experience:

• 5 – 7 years of experience in financial services with a solid performance track record in the current discipline/ role
• Excellent soft skills to handle Stakeholder Management
• Ability to gather, analyse and present information logically.
• Excellent verbal and written communication skills
• Track record to show Commercial astuteness that can be applied in the
• Ability to work with cross-functional departments to develop product offerings and the mode of execution.

Knowledge and Skills:

• Strong analytical skills and commercial mindset 
• Entrepreneurial mindset and bias for execution 
• Business strategy, marketing and business development  
• Commercial mindset  
• Multiple Stakeholder management 
• Thorough knowledge of the PPS landscape and its various proposition 
• Strong knowledge and skills in interpreting insights and an ability to independently solve complex problems in a systematic and logical manner  
• Exceptional verbal and written communication skills, including report writing skills

Competencies:

• Strategic, innovative thinking and agility
• Strong analytical skills and ability to balance many different tasks and issues at any given time
• Excellent communication skills, both written and oral
• Strategic Innovative Thinking and Agility
• Business Acumen
• Entrepreneurial & Commercial Thinking
• Adaptive and Responsive to Change 

Duties and Responsibilities    

• Member value proposition & commercialisation - Responsible for formulating and executing customised member engagement programmes
• Work hand in hand with various product owners, analytics and marketing teams to identify members and their needs in order to develop go-to-market strategies
• Segment insights & data analytics - drive segment insights through direct member engagement activities as well as bespoke research initiatives. This can be done by understanding psychographic and other traits 
• Segment profitability – ensure that each member segment contributes positively to the organisations financial goals  
• Campaigns and customised programmes. -design, launch and manage targeted campaigns and programmes to address the unique needs of each segment 
• Analytical – design and deploy member surveys and research to gather actionable insights and analyse behavioral, financial and engagement data to identify trends and opportunities
• Keep track of Return on Marketing Investment (ROMI) on each marketing programme

Deadline:1st January,2026