SEM Analyst at Vaimo

As an SEM Analyst, you are a vital player in helping our clients succeed with digital commerce. With your knowledge about Digital Marketing/SEM best practices, you’re able to successfully create and manage Ad campaigns based on strategy and requirements provided by our clients and senior consultants.

Your role will be adjusted to meet your specialisation as well as your competency areas.

Responsibilities:

• To execute strategies and monitor goals for optimization results, conduct keyword research, and produce marketing campaigns
• To audit content and content delivery, generate detailed reports, and keep up to date with the latest trends and concepts in search engine marketing.
• To regularly communicate with other departments about potential improvements and techniques.
• Effective implementation of online marketing strategies in the form of Google Ads and social media campaigns. (i.e. Facebook, Instagram, Linkedin)
• Communicating with internal parties as well as directly to clients for marketing opportunities, strategy development and budget management.

Examples of what you will be doing:

• Keyword analysis and trend analysis on SEM campaigns
• Google Ads, Facebook Ads and LinkedIn Ads setup and monitoring
• Google Merchant Centre optimisations and debugging.
• Google Suite Tools monitoring and checks

SKILLS & REQUIREMENTS

Minimum Requirements:

• A relevant Bachelor's Degree
• 0-2 years of experience in the field
• An in-depth understanding of Google Ad Words, Google Analytics, and data analysis
• Retail and/or B2B experience would be beneficial
• Good communication skills.
• Fast-Learning and being able to work under pressure.
• Strategic thinker that can offer creative solutions and ideas, with the ability to translate and communicate data into actionable items

Based on experience and qualification we offer the following:

• Opportunity to work on some of South Africa’s top retail brands
• Huge exposure to international developers, UX experts, project managers and development processes
• Opportunity to manage complex projects in a booming industry (e-commerce)