Senior Account Manager-Magna Carta JHB at TBWA\ South Africa

Key Responsibilities

• Account Management: Lead and manage multiple financial services accounts with a focus on reputation resilience, stakeholder trust, and media advocacy.
• Media Writing: Translate complex financial and regulatory topics into compelling, accessible narratives for diverse audiences.
• Media Engagement: Drive proactive media engagement, thought leadership, and issue-based advocacy across traditional and digital platforms.
• Report Writing: Deliver data-informed reporting and campaign evaluation using AMEC principles and advanced Excel capabilities (e.g., pivot tables, trend analysis).
• Ensure all content and reporting align with client CI, tone, and format requirements while enabling innovation within brand guardrails.
• Relationship Management & Networking: Build and sustain strategic media relationships, particularly in financial, fintech, and policy sectors.
• Stakeholder Management: Manage and support multiple financial services clients, ensuring accurate and timely delivery of scope across all accounts.
• Horizon Scanning: Integrate digital listening, reputation analytics, and stakeholder mapping into campaign planning and reporting.
• Pitching and New Business development: Drive agency growth by developing and delivering high-impact, insight-led pitch presentations that reflect the agency’s strategic and creative capabilities. Pitch proactive story ideas and thought leadership to financial, business, and consumer media.  Track progress and keep accurate reports.
• Track and record coverage and outputs across all client accounts.
• Maintain and update daily, weekly, and monthly status and performance reports.
• Ensure all content and reporting meet client CI, tone, and format requirements.
• Support campaign planning, execution, and post-campaign reporting.

Key Requirements

Knowledge and Experience:

• 6-8 years’ PR or communications experience (agency or in-house).
• Proven ability to plan, execute, and report on PR campaigns.
• Demonstrated success in pitching and securing media coverage.
• Experience in media monitoring, analysis, and evaluation.
• Existing network of relationships with key financial and business journalists.
• Process-driven, with excellent time management and attention to workflow and delivery.
• Proficiency in MS 365 applications including Excel, PowerPoint, Word and ability to utilise pivot tables in data analysis and media/tracking
• Personal mastery and self-leadership – this role does not have Account Executive support; reporting responsibility is shared within the team.
• Must have financial services experience, ideally in personal finance, employee benefits, and retirement (minimum 3-5 years).

Qualifications:

• Bachelor’s degree in journalism, Communications, Public Relations, Marketing, or English.
• High proficiency in Microsoft Excel, Word, and PowerPoint.
• Writing samples demonstrating an ability to translate complex financial topics into accessible narratives.
• AMEC-approved qualification (preferred).
• A Certificate in Financial Planning will be an added advantage.