Senior Brand Manager – Brand Repositioning at Old Mutual South Africa

Job Description

As the Senior Brand Manager, you will play a pivotal role in supporting our brand repositioning efforts. You will be responsible for collaborating with executive leads and your line leader driving the strategic design and implementation of our brand repositioning strategy, ensuring alignment with our business objectives and customer needs. You will also need to collaborate with a highly matrixed stakeholder group, inspiring them to embrace and champion our new brand identity.

• Lead the strategic design and implementation of our brand repositioning strategy, ensuring alignment with business objectives and customer needs.
• Support the Preparation compelling board approval presentations and decision-making materials to secure support for our brand repositioning and launch initiatives.
• Support Leadership to inspire a highly matrixed stakeholder group of segment units to unite and be excited about the business benefits of our new brand.
• Serve as the key go-to support cog of the Integrated Financial Services unit, collaborating closely with cross-functional teams to ensure seamless integration of our brand repositioning efforts.
• Work closely with external agencies to deliver creative excellence, strategic differentiation, and next-generation customer experiences that wow our customers.
• Make commercial sense of branding projects, inspiring budget allocation to common wins that drive business impact.
• Drive internal change management initiatives to realize our vision for the future and engage stakeholders in the journey.

Requirements: Skills, Qualifications and Experience required:

• Bachelor's degree in business administration, marketing, or a related field.
• Minimum of 10 years of experience in brand management, marketing, or related fields, with a track record of success in leading brand repositioning initiatives.
• Proven experience in leading large, complex organizations through significant change management initiatives.
• Strong leadership and communication skills, with the ability to inspire and influence others.
• Strategic thinker with a strong business acumen and the ability to make sound decisions that drive business results.
• Innovative mindset with a passion for pushing boundaries and challenging the status quo.
• The ability to manage multiple different views simultaneously and deliver results on time and within budget.

Competencies:

• Brand Innovation: Skilled in developing and implementing brand strategy and guidelines. Skilled in Managing and aligning all elements of the brand(s) strategy. Advanced skills in interpreting metrics to measure brand effectiveness and inform future brand activities. Recommends optimal brand positioning.
• Strategic Business & Market knowledge: Knows the business landscape(Business value chain and key operational areas) Knows the business product/service offering to its customers. Knows broadly the type of market within which the business operates, including the key competitors.
• Digital Marketing: Advanced skills in the use of digital channels to deliver of marketing content. Demonstrates in depth skills in choosing suitable digital channels to the needs of the needs of the different customer segments. Guides on ethics and rules around brand, privacy etc. when using digital channels.
• Marketing insights : Limited interpretation of the information from internal and external data sources on the market and customers to inform marketing plans and decisions. Knows the types of data and metrics used in marketing management decision making. Knows how to interpret market research information to derive insights.
• Marketing Value Chain : Skilled in implementing marketing strategies and plans to reach targets markets. Knows how to use the marketing mix to promote the unique value of a brand. Demonstrates insights about consumer and organisational buying behaviour. Skilled in effectively using segmentation, targeting, and positioning in marketing. Sound skills in developing clear marketing briefs. Skilled in measuring the effectiveness of marketing.
• Project Coordination and Delivery (Execution): Intermediate skills in coordinating a project accordingly to the required project methodology. Knows how the costs and risks are managed on the project.
• Stakeholder Management/ Leading with influence : Skilled in identifying stakeholders and mapping expectations and possible impact. Skilled in stakeholders’ expectation management. Skilled in engaging and communicating with stakeholders.
• Reputation Management and Customer First : Knows the Impact of the corporate reputation on the business and the key reputation drivers that should be managed.
• Knows how a corporate reputation is assessed. Considers the impact of own work outputs on the corporate reputation.
• Supplier Management: Skilled in implementing the business supplier management policy and process. Defines the performance standards to measure supplier outputs. Skilled in aligning supplier outputs to business needs. Skilled in working with supplier contractual agreements.