Senior Brand Manager - Tequila at Diageo

About the Function:

• Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future.
• Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

Role Responsibilities: 

• Lead professionals are individual contributors
• Requires in-depth conceptual and practical knowledge in own discipline and basic knowledge of related disciplines
• Has knowledge of best practices and how own area integrates with others; is aware of the competition and the factors that differentiate the company in the market
• Acts as a resource for other team members; may lead projects with limited risks and resource requirements
• Solves complex problems by taking a new perspective on existing solutions; exercises judgment based on the analysis of multiple sources of information
• Impacts achievement of activities within own team and other related teams; works within broad guidelines and policies
• Confidently explains complex, difficult and/or sensitive information; works to build consensus

Brand Management Job Family Description:

• Roles in this job family are responsible for creating and maintaining the brand imagine across all markets. They promote the brand imagine through the creation and execution of brand strategies which are brought to life through advertising, packaging, communications, pricing and promotional activities across all media.