Senior Conceptual Writer at Cape Union Mart

Duties and Responsibilities;

• Write creative copy on premium brands, across elements ranging from marketing emailers and social media to TV, print ads, radio, in-store collateral, paid media, events and more
• Brainstorm ideas and creative campaign concepts
• Put together conceptual campaign presentations and present your ideas to our management team
• Craft copy and content according to the brief, the brand and creative idea
• Develop and roll out creative ideas across multiple platforms and media
• Play a major part in pushing the creative envelope to deliver the wow factor in our creative work
• Write fresh copy that connects with our audience and drives action
• Assist with editing and proofreading copy
• Collaborate with Art Directors and Graphic Designers, plus the Marketing, Ecomm and Merchandise teams
• Ability to thrive in a fast-paced, collaborative environment with a high-volume workload, often requiring short turnaround times
• Be adept at varying the voice and style of messaging based on the brand and audience
   

Knowledge, Experience & Qualifications Required:

• Must have no less than 5 years of traditional advertising agency experience as a copywriter (preferably more than 7 years of total copywriting experience)
• Must have a copywriting portfolio of work (we’re especially looking for conceptual ideas, campaigns, headlines, punchy bodycopy and versatility from video or radio scripts to print ads and social media or emails)
• Relevant degree/diploma in Copywriting, Advertising or Digital Marketing
• ATL, BTL and digital copywriting expertise
• Copywriting experience on outdoor, fashion or retail brands is an advantage