Vacancies at Cape Union Mart

Duties and Responsibilities;

• Write creative copy on premium brands, across elements ranging from marketing emailers and social media to TV, print ads, radio, in-store collateral, paid media, events and more
• Brainstorm ideas and creative campaign concepts
• Put together conceptual campaign presentations and present your ideas to our management team
• Craft copy and content according to the brief, the brand and creative idea
• Develop and roll out creative ideas across multiple platforms and media
• Play a major part in pushing the creative envelope to deliver the wow factor in our creative work
• Write fresh copy that connects with our audience and drives action
• Assist with editing and proofreading copy
• Collaborate with Art Directors and Graphic Designers, plus the Marketing, Ecomm and Merchandise teams
• Ability to thrive in a fast-paced, collaborative environment with a high-volume workload, often requiring short turnaround times
• Be adept at varying the voice and style of messaging based on the brand and audience
   

Knowledge, Experience & Qualifications Required:

• Must have no less than 5 years of traditional advertising agency experience as a copywriter (preferably more than 7 years of total copywriting experience)
• Must have a copywriting portfolio of work (we’re especially looking for conceptual ideas, campaigns, headlines, punchy bodycopy and versatility from video or radio scripts to print ads and social media or emails)
• Relevant degree/diploma in Copywriting, Advertising or Digital Marketing
• ATL, BTL and digital copywriting expertise
• Copywriting experience on outdoor, fashion or retail brands is an advantage

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Key Duties:

• Actively participate in the brainstorming & planning processes for all website content.
• Drive content-driven ideas and initiatives aimed at improving trade, both online and in-store.
• Ensure that the eCommerce content calendar is accurate & up to date according to all planned activity.
• Work with relevant stakeholders to plan & execute content updates from start to finish, including briefing of assets, feedback, approval & loading of content online.
• Ensure that all website content is consistent with the brand look & feel from a creative perspective.
• Take ownership of the execution of all website content updates according to the agreed eCommerce content calendar.
• Manage timelines / deadlines and communicate effectively with other teams and individuals as needed in order to align activity across channels & provide a seamless customer experience.
• Drive alignment between the eCommerce team & marketing teams including digital, brand, suppliers & financial partners to ensure that we drive conversion & optimise performance (eg. mailers, paid media & SMS). 
• Collaborate effectively with copywriter(s) to ensure all website content is optimized for SEO & speaks clearly to customers, including the execution of all blog / editorial content 
• Collaborate with the eCommerce product team to ensure that product is available online as needed for all campaigns, launches & rollouts.
• Monitor and track daily, weekly & monthly content performance using various optimisation & reporting tools with the aim of continuously optimising content based on customer behaviour & website performance.
• Flag any system issues or other problems that may delay the execution of a campaign go-live date with external teams.
• Execute regular updates of Group content on the website, such a payment partner pages and About Us. 
• Perform regular QA of all website content to ensure it is brand aligned & that we consistently drive improvements in online user journey. 
• Do regular market & competitor research & share these key insights with the team.

Knowledge, Experience & Qualifications;

• At least 2 years’ experience in a similar position
• Matric and related tertiary education in digital/ eCommerce
• High-level understanding of web design, web content and web user-experience
• Experience with eCommerce platforms, Google Analytics & SEO
• Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
• Domain knowledge in eCommerce, retail, online advertising and/or analytics
• Competencies;
• Goal oriented and self-motivated – must be able to work independently with minimal supervision
• Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment
• Ability to work cross-functionally and with a wide range of individuals with different skill sets
• Strong organizational, interpersonal, and communication skills (written and verbal)
• Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
• ‘Can do’ positive attitude – eager to grow, learn and develop your skills
• Decisive, structured, and organized, with a keen eye for detail
• Fast learner with a strong aptitude for systems
• Passionate about online, digital, eCommerce, websites and UX