eCommerce Content Coordinator at Cape Union Mart

Key Duties:

• Actively participate in the brainstorming & planning processes for all website content.
• Drive content-driven ideas and initiatives aimed at improving trade, both online and in-store.
• Ensure that the eCommerce content calendar is accurate & up to date according to all planned activity.
• Work with relevant stakeholders to plan & execute content updates from start to finish, including briefing of assets, feedback, approval & loading of content online.
• Ensure that all website content is consistent with the brand look & feel from a creative perspective.
• Take ownership of the execution of all website content updates according to the agreed eCommerce content calendar.
• Manage timelines / deadlines and communicate effectively with other teams and individuals as needed in order to align activity across channels & provide a seamless customer experience.
• Drive alignment between the eCommerce team & marketing teams including digital, brand, suppliers & financial partners to ensure that we drive conversion & optimise performance (eg. mailers, paid media & SMS). 
• Collaborate effectively with copywriter(s) to ensure all website content is optimized for SEO & speaks clearly to customers, including the execution of all blog / editorial content 
• Collaborate with the eCommerce product team to ensure that product is available online as needed for all campaigns, launches & rollouts.
• Monitor and track daily, weekly & monthly content performance using various optimisation & reporting tools with the aim of continuously optimising content based on customer behaviour & website performance.
• Flag any system issues or other problems that may delay the execution of a campaign go-live date with external teams.
• Execute regular updates of Group content on the website, such a payment partner pages and About Us. 
• Perform regular QA of all website content to ensure it is brand aligned & that we consistently drive improvements in online user journey. 
• Do regular market & competitor research & share these key insights with the team.

Knowledge, Experience & Qualifications;

• At least 2 years’ experience in a similar position
• Matric and related tertiary education in digital/ eCommerce
• High-level understanding of web design, web content and web user-experience
• Experience with eCommerce platforms, Google Analytics & SEO
• Knowledge of digital marketing channels such as PPC, SEO, display & affiliate marketing
• Domain knowledge in eCommerce, retail, online advertising and/or analytics
• Competencies;
• Goal oriented and self-motivated – must be able to work independently with minimal supervision
• Flexible and adaptable – must enjoy working in a fast-paced and at times challenging environment
• Ability to work cross-functionally and with a wide range of individuals with different skill sets
• Strong organizational, interpersonal, and communication skills (written and verbal)
• Strong sense of ownership & responsibility – track record of performance meeting targets & objectives
• ‘Can do’ positive attitude – eager to grow, learn and develop your skills
• Decisive, structured, and organized, with a keen eye for detail
• Fast learner with a strong aptitude for systems
• Passionate about online, digital, eCommerce, websites and UX