Senior Content Strategist & Brand Storyteller at Nedbank

Job Purpose
The Senior Content Strategist and Brand Storyteller will build the content strategy for all purpose-led initiatives and products from across Nedbank, shape impactful storytelling of those initiatives and products, and manage the distribution of stories across our platforms and channels. This role provides you with the unique opportunity to shape the strategic direction, development and effective management of brand storytelling with other Lead roles to define the strategic contributions and articulate ways of working, standards, best practice, and learning and development pathways.

Job Responsibilities

• Develop content strategy for all purpose-led initiatives in-line with the enterprise purpose strategy in order to create clear differentiation in market
• Collect, shape and build stories of impact from across the enterprise in building a cohesive purpose-led brand story.
• Build, engage with and maintain Nedbank’s purpose-led social narrative across social media and PR channels.

Essential Qualification

• Matric / Grade 12 / National Senior Certificate
• Professional Brand Strategy, Journalism, Copywriting, Social Sciences or Behavioural Science qualification or equivalent.

Minimum Experience Level

• 8+ years relative industry experience.
• Previous experience within financial services and/or agency experience.

Skills

Holistic Brand Narratives

• Understanding of and expertise in the holistic end-to-end client-centred experience of a brand. From its purpose translated into product and service experiences through to brand and marketing, across physical and digital channels.

Strategic and Creative Craft

• Has deep expertise in brand strategy and design balanced with an obsession with craft and detail.

Highly Collaborative

• This role requires high levels of collaboration within design and enterprise-wide, this individual is required to be highly collaborative with high levels of empathy.

Technical / Professional Knowledge

• Experiencing in managing others
• Ability to connect strategic objectives to the standards that define the practice
• Exposure to various stages of design maturity i.e. adhoc, emerging, established and mature
• Exposure to the commercial and strategic measurement for client experience design
• Exposure to interacting with enterprise-wide teams
• Ability to contribute to community managements governance
• Solid understanding of human/client centred design principles