Senior Copywriter/Content Strategist at Salt South Africa

Key Responsibilities:

• Content Strategy: Align copy with overall marketing plans.
• Creative Copywriting: Write persuasive, original copy for digital ads, social media, websites, emails, product descriptions, and print.
• Brand Voice Development: Ensure a consistent brand tone and messaging across all content.
• Campaign Conceptualising: Contribute fresh ideas for campaigns and promotions.
• Digital & Social Media Content: Collaborate with junior writers to create engaging content for social media, blogs, and email to drive engagement and conversions.
• Proofreading & Editing: Review and refine junior writer’s work for quality and consistency.
• Client Collaboration: Work with clients to understand their goals and craft tailored content.
• SEO Optimisation: Write SEO-friendly copy to support digital marketing objectives.
• Creative Leadership: Mentor junior copywriters and provide feedback to improve team output.
• Campaign Reporting: Analyse copy performance and suggest improvements.

Required Skills & Experience:

• Proven Experience: 5+ years in copywriting, preferably in retail or consumer brands, with a strong portfolio.
• Brand Storytelling: Ability to create engaging narratives across various platforms.
• Cross-Channel Writing: Experience writing for digital, print, email, and in-store materials.
• SEO Knowledge: Familiar with SEO best practices and optimising copy for search engines.
• Creative Conceptualising: Strong at generating ideas and collaborating on integrated campaigns.
• Collaboration Skills: Ability to work with teams to create cohesive campaigns.
• Attention to Detail: Ensure clarity, consistency, and quality across all copy.
• Communication Skills: Strong written and verbal communication to influence stakeholders.
• Time Management: Ability to handle multiple projects and meet deadlines.
• BONUS: Retail knowledge, with experience writing for e-commerce or retail brands.