Senior Creative Team - Freelance at TBWA\ South Africa

Key Responsibilities

• Develop innovative and effective creative concepts that drive results
• Collaborate with clients and internal teams to understand brand objectives and develop compelling campaigns
• Create high-quality creative assets that showcase exceptional art direction and copywriting skills
• Work across multiple media platforms, including digital, social, and traditional advertising

Requirements

• 5+ years of experience in a senior creative role (Art Director and Copywriter)
• Proven track record of working on major Through-The-Line campaigns
• Award-winning creative work (local and international awards shows)
• Strong conceptual thinking and big idea generation skills
• Excellent understanding of the local market and consumer behavior
• Experience in the alcohol industry is a plus