Senior Data Analyst (Remote South Africa) at Esme Learning

Description

Who We Are

Esme Learning is transforming the future of digital learning through AI. Leveraging over 15 years of cognitive research, Esme Learning courses deliver an immersive and collaborative executive learning experience with some of the best universities in the world.

Each course blends high-production-quality video, live simulations, interactive media, and small group exercises with top learning design principles. Through Esme Learning‘s rapidly growing portfolio of courses, executives gain technical skills and learn business best practices from experts across a wide range of frontier fields, including fintech, cybersecurity, health ventures and spacetech.

We’re at the forefront of what’s next for education — and we’re looking for a Data Analyst to join us.

Who We’re Looking For

We are looking for a Data Analyst with experience in digital marketing to work closely with our marketing team to

• Analyze data and generate market and campaign insights

• Project manage and execute the data initiatives in the marketing team

• Support the research function with demand forecasting

This role requires someone who can take initiative, is a problem solver and team player. While being technically excellent in data tools the ideal candidate should also be a great communicator and consultant to stakeholders within the marketing group.

Key responsibilities

• Contribute to marketing and business strategy with qualitative and quantitative data-driven research, analysis, and reporting

• Responsible for creating weekly, monthly, and ad hoc reports and dashboards that allow teams to understand and optimise campaign performance using tools such as PowerBI/Google Analytics/Data studio.

• Implement Google Tag Manager and pixels for campaign launches

• Work closely with the technical team to bring all data sources into a CDP for a single-source of truth

• Ability to run demand forecasting for Esme’s current and future courses with a high degree of accuracy

• Assist with keyword research and identification for SEO and SEM purposes

• Run internal segmentation and cluster analysis to understand lead quality

• Attribution modelling

• Ability to identify the appropriate statistical methods to use in different circumstances

• Assist Research Manager in conducting insight analysis using internal and external data, quantitative and qualitative, continuous and ad hoc e.g. customer, user, revenue, product, market and industry - to derive insights that will drive business decisions

Requirements

• 5-6 years experience in data analytics; specifically digital marketing analytics

• Experience with Power BI, Google Analytics, Facebook, and other web analytics tools

• Ability to implement and test Google Analytics, Google Tag Manager

• Excellent Analytical and Microsoft Excel skills.

• Working knowledge of AdWords (SEM), Search engine optimization (SEO) best practices, CRM programs and online tools.

• Proven track record in providing performance analysis in a high performance environment

• Comfortable measuring, interpreting and presenting marketing performance data

• Experience with common statistical methods and applications (A/B testing, probability, regression)

• Programmatic Media/Ad Tech Systems experience a plus

• MUST be located in the UK, Spain or South Africa to be considered

Benefits

• Health Insurance incl vision and dental

• 401K

• Stock options

• Education Benefit to study WHATEVER course you want online

• Unlimited PTO

• Working with, and growing with an amazing team, in a high growth startup to transform online education

Esme Learning is an Equal Opportunity/Affirmative Action Employer