Senior Specialist Sales Export Africa at adidas Group

Purpose & Overall Relevance for the Organization

• To ensure profitable market share and net sales growth within East Africa while respecting the image of the adidas Group and the Brand
• To passionately assist the Africa Export organisation in identifying, developing and implementing strategies for the profitable growth

Key Responsibilities

• Support & assist with implementation of the Market Excellence strategy across; Wholesale, Franchise, Re-distribution, & DTC / E-com with your customers relating to VM standards, & overall brand image.
• Orderbook Conversion & Management:
  • Constant tracking of orderbooks, ensuring customers buys are aligned to category product strategies & stores always have the latest product.
  • Analyze risks in terms of poor sell thru and excessive stock forward cover which could translate to overstock situations.
  • Utilize mechanisms such as in season trading to assist partners with growth & foster new business opportunities.
• Provide realistic plans & forecasts on customer’s performances seasonally to guide forward season planning.
• Assist East Africa team in executing the adidas strategic objectives across relevant markets aligned to Global Market standards, while taking into consideration local East African market nuances.
• Provide relevant market insights to East Africa team for customer segmentation in a way that mitigates overtrading & cannibalization of key categories and key franchises.
• Assist in managing the store developments in relevant markets.
• Track overall market conditions including pricing parity & duty structures, and report findings to East Africa team.
• On boarding of new accounts as the need arises
• Availability to travel to key markets when required.

Key Relationships

• Direct Report for the Senior Sales Manager East Africa
• Market: Brand, Customer Service, Sales Coordination, Planning, Logistics, Orderbook Management, Store Development, Finance
• External: EM & EMC Colleagues, Customers, Agencies

Knowledge, Skills And Abilities

• Representative with proven track record of successfully managing accounts and relationships in large sales organizations.
• Strong Analytical skills for Sell Thru analysis, Orderbook Management which will impact business planning and decision making.
• Strong interpersonal skills: Very good communication and negotiating abilities.
• High degree of commercial and business acumen knowledge (e.g., sales, retail, trade marketing, customer service, finance and controlling)
• Strong decision taking and determination and shows high initiative and pragmatism to the business.

Requisite Education And Experience / Minimum Qualifications

• Relevant qualification in business with marketing and sales focus
• 3 - 5 years' of sales experience within large sales organisations, ideally in apparel/fashion or FMCG
• IT skills – Excel, PowerPoint, Teams, Word