Senior Digital Copywriter at WBWR

ROLE DESCRIPTION:

• This is a full-time, on-site role as a digital copywriter at WBWR, located in Somerset West. As a Copywriter, you will create engaging and impactful marketing copy, write and edit content, develop new brand voices, and contribute to digital marketing initiatives. \Your day-to-day tasks may include crafting persuasive advertisements, creating compelling brand narratives, and optimising content for various marketing channels.

RESPONSIBILITIES:

• Develop high-quality, SEO-optimised content for e-commerce websites, including product descriptions, category pages, landing pages, and blog posts.
• Create engaging and persuasive copy for digital marketing campaigns, including email newsletters, social media ads, and PPC campaigns, to drive traffic and conversions.
• Collaborate with cross-functional teams, including designers, marketers, and developers, to ensure brand consistency and alignment with marketing objectives.
• Conduct thorough research on industry trends, consumer behaviour, and competitive landscape to inform content strategy and messaging.
• Tailor content to target audience demographics, preferences, and pain points, utilising data-driven insights to optimise performance.
• Proofread and edit content to ensure accuracy, clarity, and adherence to brand voice and style guidelines.
• Stay up-to-date with the latest trends and best practices in e-commerce marketing and copywriting, continuously refining skills and techniques.

QUALIFICATIONS:

• Bachelor's degree in Marketing, Communications, English, or related field.
• Proven experience (5+ years) as a marketing copywriter within a digital marketing agency, focusing on e-commerce marketing on all channels.
• Exceptional writing skills with a keen eye for detail and a mastery of grammar, punctuation, and syntax.
• Strong understanding of SEO principles and best practices for content optimisation.
• Proficiency in crafting persuasive copy that drives action and conversion across various digital channels.
• Ability to work independently and collaboratively in a fast-paced environment, managing multiple projects simultaneously and meeting deadlines.
• Creative thinker with a passion for storytelling and a knack for understanding consumer behaviour.

BENEFICIAL:

• Experience with e-commerce platforms (e.g., Shopify, Salesforce) and familiarity with product listing optimisation.
• Experience writing for paid media, organic social media and SEO.

WHAT WBWR OFFERS:

• A dynamic and inclusive work environment.
• Opportunities for professional growth and skill development.
• Competitive compensation packages.
• Exciting projects with leading brands and businesses.