The Multichoice Group is a broad-based multinational media and entertainment group headquartered in South Africa, Dubai and Netherlands with principal operations in pay television, video entertainment, advertising and content security serving rapidly growing base of 13,5 million households. Eminent brands within the Group include DSTV, GOTv, SuperSport, M-net, DSTVnow, Showmax and Europe based content security leader Irdeto. Key areas of operations are:
The Group’s strength lies in its focus on local language and culture, its entrepreneurial spirit and the quality of its workforce. Multichoice Group has a successful history of identifying trends early, adapting them for the markets in which it operates and leveraging them to maximum advantage. The group generates revenues primarily through a subscription model, with a growing contribution from advertising revenue. Its key objectives are to:
MultiChoice Africa (MAH or ROA) is a division of MultiChoice Group that manages the Pay TV subscriber business outside of South Africa, with headquarters in Dubai, corporate teams across Dubai and Johannesburg and regional/country teams in the markets we serve.
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