Senior Digital Marketing Coordinator: Sneaker Factory at TFG (The Foschini Group)

Responsibilities:

• Develop marketing strategies that align with the organization's business goals 
• Manage and execute campaigns across various digital channels, including email, social media, search engines, and display advertising
• Manage and work with Brand partners and ensure each brand shows up on our platforms, through full house and digital only campaigns
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyse trends to identify new opportunities and improve campaign performance
• Collaborate with cross-functional teams, across merch, buying and Ops including creative, content, and Bash, to produce engaging content and optimize user experience
• Stay up to date with emerging digital marketing trends and technologies
• Responsible for managing supplier campaigns and budgets and executing on these from studio & agency briefing through to approvals, execution and reporting/proof of execution.
• Manages on site campaigns with the Omni-merchants, including briefing and priority of web banners
• Experience in a similar role, with a demonstrable track record of growing & improving brands and themselves through their work.
• Digital insights reporting
• Digital budget management, planning and tracking
• Performance marketing setup with Bash and agency
• Seasonal and campaign specific reports
• Briefing Performance Marketing (Digital Paid marketing) partner for Meta and Google campaigns
• Manages social media agency & monthly content from planning to approval
• Sign off copy and social posts
• Social media community management (as an escalation point for Agency)
• Co-ordinates in-store eventing/online eventing & any competitions run by the brand/suppliers
• Manages influencer agency relationship and monthly influencer briefs
• Co-ordinates brand quarterly shoots with the in-house designer, including product sourcing, shoot day assistance (as relevant), PDP videos, video content creation, and more.
• Right-hand to the Online Retail Manager
• Manage self and team SLAs

Qualifications and Experience:

• Master's degree in marketing, communications, or related field
• 5+ years of experience in digital marketing or related field or experience in a similar role, with a demonstrable track record of growing & improving brands and themselves through their work.
• Strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and display advertising
• Proficient in marketing automation tools
• Excellent analytical skills and experience with web analytics tools (e.g., Google Analytics)
• Strong project management skills
• Excellent written and verbal communication skills
• Tertiary qualification (Diploma or Degree in Marketing, eCommerce or similar)

Skills:

• Excellent self-starter with strong self-management abilities 
• Experience in briefing and managing agencies and designers on digital campaigns
• Experience with project management systems (e.g. Monday.com) is advantageous
• Must have experience in MS Office applications (Word, PowerPoint, Excel)
• Familiar with Everlytic, Dotmailer, Bloomreach or similar email/CRM systems
• Experience in co-ordinating photo shoots & video content creation
• Good understanding of Facebook, Instagram and Google advertising
• Strong working knowledge of social media (Meta) platforms – Youtube is a plus
• Experience in managing influencers is a plus
• Google Analytics experience is a plus 
• Experience in events co-ordination
• Leadership and management