Senior Digital Media Strategist – FMCG - FTC at Publicis Groupe

Overview

• We are looking for a Senior Digital Strategist to support a leading FMCG account. This role requires a strong strategic thinker who can lead digital planning across multiple campaigns, working closely with media, creative, and client teams to deliver integrated, full-funnel solutions.

Responsibilities

• Lead development of full-funnel digital strategies aligned to brand and business objectives
• Translate marketing briefs into clear channel strategies and campaign frameworks
• Define audiences, channel roles, and digital ecosystem approach
• Guide campaign structure (always-on, bursts, launches)
• Work closely with planners, buyers, and platform specialists to ensure execution aligns with strategy
• Analyse performance and provide optimisation recommendations and strategic learnings
• Align campaigns to KPIs, measurement frameworks, and ROI targets
• Collaborate with cross-functional teams to ensure integrated delivery

Qualifications

• 6–10+ years in digital strategy / media strategy
• Strong FMCG experience (highly preferred)
• Proven experience across key platforms: Google, Meta, Programmatic, and ideally Retail Media
• Solid understanding of full-funnel planning and performance marketing
• Experience working in agency environments and managing multiple stakeholders
• Strong analytical and strategic thinking capability

Additional information

Key Attributes

• Confident, proactive, and able to work independently
• Strong communicator with the ability to engage senior stakeholders
• Solutions-oriented with a hands-on approach
• Comfortable working in a fast-paced, high-volume environment

Nice to Have

• Experience working across multiple markets (Africa exposure advantageous)
• Familiarity with advanced measurement frameworks and attribution models