Senior Digital Media Strategist & Planner - SA at Incubeta

Job description

The senior digital media strategist and planner will be responsible for ensuring the success of digital media planning & buying within Incubeta. The primary goal of this role is to help clients build their brands and generate leads across the most effective platforms/channels. This is achieved by developing in-depth and well-formulated media strategies, and media plans based on our clients business objectives.

The ideal Media Strategist has a good operational understanding of all media channels and the way a media strategy is brought together. They have implemented campaigns on platforms like Facebook Ads Manager, Google Ads Manager and DV360 and they understand how campaigns roll-out. Great communication skills are a key requirement when liaising with various teams/departments, clients and negotiating with publishers.

Place within Organisation

• Reports to the head of media strategy and Planning in the global ops team.
• Works internally with the media managers, media consultants, commercial team, and externally with clients and publishers/media owners.

Tasks & Responsibilities

• Building out Digital Media Strategy and Media plans as part of the Media Strategy and Planning team, including but not limited to:
• Agency experience in a planner/buyer/strategist role
• Develop and present digital media strategies & plans that maximize ROI for Incubeta clients.
• Foster relationships with publishers (media owners) - remain up to date of latest offerings, ad formats etc. within the SA landscape
• Mentor & help train new team members
• Assist the manager to QA media plans and strategies
• Manage negotiations and agreements between local Publishers (media owners) and Incubeta maximising the media investments for Incubeta clients.
• Financial management of media bookings and performance on behalf of Incubeta clients. Ownership to deliver on booking vs. targets/forecast for the clients’ media plans.
• Ensure the media budget is efficiently and effectively optimised ensuring timely delivery of campaigns against budget.
• Work closely with the client lead consultant, to effectively deliver on client proposals, solutions and roadmaps to achieve the objectives.
• Drive compliance and proactively makes improvements to Incubeta’s digital media strategy and planning processes, policies and procedures
• Own implementation of best-practice and showcasing digital media strategy trends to the wider team
• Provide strategic research including market insights and/or media landscape insights, market and channel mix recommendations.
• Keep abreast of competitor activity/new market communication.
• Foster relationships within Incubeta to strengthen relationships with other departments

Requirements

Imperative Skills:

• Must have agency experience in a planner/buyer/strategist role
• Minimum four years’ experience in a media planning and strategy role
• Expert understanding of the digital agency & performance marketing landscape, it’s challenges and opportunities
• Experience in both media planning and buying along with a strong digital foundation is a requirement, with an ability to stay ahead of the ever-evolving media landscape
• Strong understanding of all digital marketing channels, ad technologies and cross-media solutions
• Passionate about (ad) technology and how technology can shape the online advertising industry and ecosystem for the benefit of our customers
• Strong knowledge of and practical experience in Facebook Ads Manager, Twitter Ads Manager and premium publishers/other media networks.
• A functional understanding of using and implementing one of the leading digital marketing solutions/tools - Google Marketing Platform including Campaign Manager, DV360, SA360, Google Analytics
• Good technical communicator - be able to turn complexity into simplicity.
• Strong analytical and problem-solving skills
• Ability to understand the customer's key business & marketing challenges and translate this into how you can achieve these goals by working with the media buyers, media consultants and publishers.

Key Qualities:

• Positive, friendly and approachable
• Proactive and a stickler for details
• Outstanding ability to think creatively & strategically within the digital marketing space.
• A great communicator, with the ability to talk with clients and other partners.
• A self-starter that seeks knowledge and expertise in digital media buying.
• Tech Savvy: picks up new technology quickly and has intermediate knowledge and experience with programmatic media buying.
• Experience in stabilizing high-pressure situations & tight deadlines.
• Can work independently and prioritise multiple projects.
• Thinks ahead and is able to identify areas of improvement and innovation for clients.

Key Competencies & Work Ethic:

• General: Intelligent, resourceful, analytical, persuasive, commercial and entrepreneurial
• Decisiveness: Formulates a well-informed decision and takes appropriate action at the right moment in time
• Integrity: Comply with generally accepted social and ethical standards in job-related activities
• Client-Centric: Be aware of the customer's needs/demands. Use this proactively.
• Team-work: Team-driven, with an emphasis on what is best for the company at large and able to cooperate.
• Professionalism: Execute flawlessly and cost-efficiently. Desire to constantly optimise our business.
• Inspirational: Leading by example to inspire & motivate. Enthusiastic and passionate for digital marketing, highly motivated individual with a serious and goal-oriented work ethic.
• Planning / Action: Determine goals and priorities effectively and stipulating the time, activities and resources required to achieve the set goals.
• Achievement Orientation: Set high standards and actively focus on achieving results and objectives. Show dissatisfaction with average performance.
• Initiative: Independent self-starter, extremely proactive and organised. Attention to detail