Senior Digital Strategist at Ogilvy South Africa

• The Senior Digital Strategist will be a key player of the C2 Intelligence Team in South Africa, increasing the awareness of our offering and growing the business. Reporting directly to Data & Intelligence Director. The Senior Digital Strategist will help the team deliver the work to the highest standards by building and leading data informed strategies. Working closely with other departments (Creative, Strategy, Experience), other agencies across the Ogilvy network, and stakeholders from WPP organisation.
• The Senior Digital Strategist must be an expert in the full range of digital and social media disciplines and channels. They will drive the data strategy within the team and help translate the analysis into actionable insights and recommendations. Excellent strategic thinking and executive communication skills are required.

Key responsibilities:

• Development of digital marketing strategies using data and technology in line with clients’ objectives
• Translate the data analysis and research into actionable insights and recommendations for our client portfolio (direct, Ogilvy and WPP network)
• Work with the team of Data Analysts and provide them with necessary feedback, support and guidance
• Own projects and clients to deliver the work to world class standards, and to make sure that decisions and actions are informed with data
• Analyse social and digital data by using 3rd party tools (e.g. Synthesio, Sprinklr, Unmetric, Profiler, Social Lab Proprietary Tools, GWI etc…) based on particular need
• Research through platforms available thanks to WPP contracts (e.g. eMarketer, WARC, Forrester, Mintel)
• Using segmentation and other relevant data to develop audience persona’s and clearly defined, targetable audiences across digital channels
• Support planners in developing data-validated strategies bringing data richness to what consumers are ‘saying’, ‘sharing’ and ‘searching’
• Help to create new, commercially viable data products
• Collaborate with WPP and external data providers
• Design insightful reports and audits with strategic recommendations which are aimed to answer business questions
• Client facing for the presentation of intelligence work
• Contribute to the new business projects across the network
• Lead training and coaching in the intelligence field for the team and for the broader network

Qualifications and skills:

• Min 5 years of experience in digital strategy / research / data analysis
• Experience in strategy consulting and/or marketing strategy across multiple industries and in an agency environment
• Strong research skills - understand how to apply qualitative and quantitative learnings towards actionable recommendations
• Experience in social listening, social data analytics, social strategic planning, digital benchmarking, audience analysis and first-party data analytics
• Candidate must have data analytical skills and spreadsheet capabilities; can build detailed business case/ROI modelling
• Ability to work effectively, proactively and seamlessly amongst an integrated agency team
• Proven ability to bring strategic challenges to life in a way that convinces and inspires creative teams and clients