Senior Direct Marketing Specialist at FNB South Africa

Are you someone who can:

• The Senior Direct Marketing Specialist oversees the planning, execution, and optimization of direct marketing campaigns. They create targeted strategies to engage customers through channels such as email, direct mail, and digital platforms.
• To design, enhance and deliver multiple franchise or segment direct marketing activities and processes in order to deliver on unique and evolving business requirements underpinned by best practice to continuously enhance service delivery.
• Develop, encourage and nurture collaborative relationships across area of specialisation.
• Develop insights into situations and apply innovative solutions to make organisational improvements to the BTL environment.
• Translate marketing strategies and campaigns into actionable Direct Marketing campaigns and initiatives aligned to strategic objectives and with specific performance measures and control systems to track.
• Develop, encourage and nurture collaborative relationships across business areas and across the group.
• Manage team performance in achievement of business objectives.
• Participate in planned activities that are appropriate for own development.
• Compile reports that track progress and guide business to make informed decisions.
• Manages risks in own area of responsibility.
• Provide subject matter expertise and thought leadership in area of expertise.
• Ensure development and continuous value add improvement to operational processes.
• Implement and deliver on approved projects within budget from inception to close.
• Execute on an integrated BTL marketing and media, direct marketing and content marketing strategy that ultimately result in profitable growth across all segments, product houses and channels.
• Build working relationships across teams and functional lines to enhance work delivery, collaboration and innovation.
• Creates solutions to meet customer demands to deliver internal and external customer service excellence through adherence to quality service standards.
• Identify and utilise opportunities for revenue growth to deliver on sales targets.
• Control expenditure and identify process improvements to contain and reduce costs.

You will be an ideal candidate if you:

• Minimum Qualification - Relevant B Degree 
• Experience - 5 years' experience in a similar environment
• Strong Knowledge - Campaign Management
• Audience Segmentation
• Creative Development
• Budget Management
• Performance Analysis
• Cross-Channel Coordination
• Vendor Management
• Strong Innovation and Adaptation experience

End Date: November 17, 2025