Senior Google & SEO Specialist at Yoco

About The Role

As Senior Google and SEO Specialist your goal is to acquire new merchants through paid media channels. This goal is achieved through strategically placed and creatively designed online marketing campaigns.

This is your opportunity to thrive within a startup environment which will offer you the opportunity to master your craft by being constantly challenged to prioritise, execute, analyse and report, in order to assure delivery on set KPIs and key metrics.

What You Will Be Doing

Google:

• Build out and manage Acquisition strategies across Search, Discovery, YouTube, App, and Google Merchant Centre with budgets exceeding R30m per annum.
• Accountability for maintaining, monitoring, and building out the account, and managing daily and monthly budget caps, impression share, quality score and other important account metrics.
• Utilise automation (when appropriate) and continuously optimise bid strategies, CTR, Conv Rates and CPA.
• Manage experimentation across channels, and inform landing pages and creative development.
• Work with the Creative, Brand marketing and Product Marketing teams to create aligned consumer communications across all channels.
• Upskill Display Manager on Google campaigns.
• Generate weekly and monthly reporting for all key metrics, KPIs and learnings.
• Stay abreast with all technical and content advances in the world of Google and other online marketing channels to bring thought leadership and fresh, innovative developments to our product and marketing growth strategy.

SEO & ASO:

• Perform keyword research
• Develop and execute SEO strategies
• Optimise on-site content and build an effective linking strategy
• Analyze data, build monthly reports, and provide insights
• Test websites across browsers, operating systems and devices
• Optimise loading speeds and capacity and debug pages
• Develop App Store Optimization (ASO) strategies to ensure that all Yoco apps appear at the top of the search results in applicable App stores
• Optimize conversion rates for App download pages by utilizing various content and visual tools

About You

Google:

• 7+ years of running Search, YouTube, Discovery, Google Merchant Centre, Google App campaigns.
• Strong understanding of customer buying behaviours, segmentation and profiling.
• Excellent working knowledge of web analytics tools and the ability to analyze data from multiple sources.
• Technical knowledge and implementation of tracking scripts/pixels.
• Technical knowledge and implementation of the different types of remarketing strategies.
• Excellent analytical, organizational, project management and time management skills.
• Data analysis and quantification skills - able to analyse the performance of campaigns and gather insights from this analysis to improve future performance

SEO & ASO:

• Knowledge of web analytics and SEO
• A basic understanding of how CSS and JS relate to SEO
• Familiarity with web standards
• Working knowledge of website management tools
• Google Search Console
• Bing Webmaster Tools
• Proficient in HTML/HTML5/CSS, XML; knowledge of SQL and Javascript is preferred
• Advanced understanding of HTML/HTML5
• Experience with ranking software such as SEMRush, SERankings, Conductor Searchlight or Raven
• Experience with reporting tools such as Google Data Studio
• CMS experience with WordPress and StoryBlok
• E-commerce platform experience with platforms such as WooCommerce, Magento, or Shopify