Senior Lead Copywriter at Juru Holdings

Purpose of the Role

• The organization’s purpose is to champion mutually positive futures, enabling financial wellbeing and inclusive growth across Africa.
• To bring this purpose to life in our digital ecosystem, we are seeking a Senior Lead Copywriter with strong strategic content capability and storytelling expertise.
• This role is central to developing and executing the organization’s Digital Content Strategy and shaping how our voice shows up across channels, from web and app experiences to conversational interfaces and campaigns.
• You’ll lead the thinking and writing that drives clarity, trust, and connection, ensuring every piece of digital content reflects who we are and the values we stand for: Championing the Right Thing, Teamwork, Respect, Integrity, and Accountability.

Key Responsibilities
Digital Content Strategy Development

• Partner with the Digital Content Manager and key stakeholders to co-develop the Digital Content Strategy 2025, aligning to the organization’s purpose and Integrated Financial Services (IFS) vision.
• Translate Tone & Language Guide 2025, Digital Content Standards, and Brand Strategy Playbook into actionable frameworks, messaging hierarchies, and governance models.
• Contribute to the evolution of the Digital Corporate Identity, ensuring content principles of Inclusivity, Humanisation, Confidence, and Connection are embedded across all experiences.
• Conduct and interpret content audits and channel ecosystem maps to inform content flow, architecture, and measurement.

Copywriting Excellence & Content Leadership

• Ensure the development of strategic, engaging, and user-first copy across all digital touchpoints, including website, mobile app, email, social media, and chatbot.
• Translate complex financial topics into clear, relatable, and trustworthy messages that help customers make confident decisions.
• Establish and maintain content architecture, editorial calendars, and content pillars that support both business and customer goals.
• Collaborate with UX Designers and Product Owners to embed content strategy and copy into product design and customer journeys.
• Provide creative and editorial direction to agencies to ensure consistent application of brand voice and content quality.

Brand Voice & Governance

• Work with the content manager to be the custodian of the digital tone and voice, ensuring consistency across all channels and customer experiences.
• Embed and advocate for core brand attributes, personas, warmth, and storytelling in digital content.
• Refine and maintain a content governance framework to guide content production, approvals, and maintenance.
• Champion accessible, inclusive, and human-centred language that resonates across diverse African markets.

Collaboration & Cross-Functional Partnership

• Work closely with teams across Brand, UX/UI, Digital Marketing, Data & Analytics, and Technology to integrate content thinking into planning and delivery.
• Participate in Agile sprints and ceremonies as the content voice in multidisciplinary squads.
• Partner with African market teams to support localisation and cultural adaptation of digital content.
• Leverage analytics and research to identify content performance opportunities and inform iterative improvements.

Key Deliverables

• Comprehensive Digital Content Strategy (co-authored and implemented).
• Updated Tone & Language Playbook aligned to digital applications.
• Content taxonomy, governance model, and content workflow blueprint.
• Develop strategic messaging and copy frameworks across key customer journeys.
• Enhanced content consistency, engagement, and performance metrics across digital platforms.
• Contribution to the organization’s Digital Content Identity documentation.

Qualifications, Skills & Experience

• Bachelor’s Degree in Communications, Marketing, Journalism, English, or a related field.
• 8+ years’ professional writing experience with at least 3 years in a senior or lead copywriting role in a digital environment.
• Proven experience in developing digital content strategies and writing for large, multi-channel brands, ideally in financial services or fintech.
• Strong understanding of UX writing, content design, SEO, and information architecture.
• Experience working in Agile and Design Thinking environments.
• Familiarity with CMS platforms (ContentStack, Adobe Experience Manager, Contentful) and collaborative tools (Figma, Miro, Jira).
• Excellent command of English; proficiency in any additional African languages advantageous.

Core Competencies

• Strategic storytelling: ability to translate brand strategy into digital narratives.
• User empathy: understands diverse customer mindsets and behavioural drivers.
• Brand voice leadership: maintains authenticity while adapting tone to channel and context.
• Analytical mindset: leverages data to measure and optimise content performance.
• Collaboration: works seamlessly across functions and disciplines.
• Influence & communication: confident presenting to senior stakeholders and leading workshops.
• Cultural intelligence: able to craft inclusive, regionally relevant messaging.

Success Indicators

• Delivery of a cohesive, actionable Digital Content Strategy aligned with Digital and Brand strategy.
• Demonstrable uplift in digital content quality, engagement, and conversion.
• Improved voice consistency across web, app, and campaign ecosystems.
• Positive stakeholder and customer sentiment regarding digital content clarity and trust.
• Increased adoption of content standards across business units.