Content Writer at Badger Holdings (Pty) Ltd

• Are you a skilled content writer who thrives on combining clarity, compliance, and creativity? We're building a bold new pet insurance brand for the Australian market, and we're looking for a Content Writer to help bring our voice to life—while meeting the demands of a highly regulated industry.
• You’ll work across product documentation, blog content, and campaign copy—balancing technical accuracy, SEO/AIO optimisation, and pet-loving personality.

What you’ll be doing:

Content Creation and SEO/AIO Optimisation

• Research and write SEO-optimised blog articles to grow organic traffic and support AI model visibility.
• Partner with subject matter experts to ensure technical accuracy and brand alignment.
• Optimise new and existing content for search engines and large language models.
• Monitor analytics and keyword trends to continuously refine content strategy.

Technical and Regulated Writing

• Write and maintain clear, compliant content for policy wordings, PDS documents, brochures, and customer communications.
• Translate complex insurance information into plain English—without compromising regulatory accuracy.
• Ensure alignment with Australian financial services laws and consumer protection standards.

Creative Copywriting Support

• Support the creative team on campaigns, email marketing, landing pages, and social media when needed.
• Maintain a consistent tone of voice and messaging across all platforms.

Job Requirements
What you’ll need:

• Minimum 3 years’ experience in content writing, with exposure to technical and regulated environments.
• Strong grasp of SEO, AIO (AI optimisation), and how content influences visibility across search engines and AI tools.
• Excellent written English, grammar, and proofreading skills.
• A disciplined, self-driven mindset—comfortable in a remote work environment with time zone flexibility.
• Ability to juggle multiple deadlines in a fast-paced, collaborative setting.

Bonus Skills

• A diploma in English, Journalism, Marketing, or Communications.
• Familiarity with Australian insurance or financial services regulation.
• Understanding of accessibility standards and inclusive content practices.
• A love of animals—or experience writing for pet-focused audiences