Senior Manager: Brand (FINTECH and Rich Media Services) at MTN

The role will involve engagement and collaboration with the Group FINTECH and Group Digital Services functions as well as other Head Office Functions that impact the development of the Brand Go-to-Market (GTM) plans for Group FINTECH and Group Digital. The role shall also interface with the Communications Agency in the development of campaigns. The Brand GTM plans must be informed by insights about the target markets we serve, the Brand’s core Belief, Vision, Values and Brand Positioning. 

The role with support the Group FINTECH and Group Digital Services team with the development of the Brand and Marketing Communications aspects of their overall GTM’s.

MTN has stated its intent to be a Digital Company, beyond the provision of telephony services, driven by a focus on the delivery of FINTECH and Digital Services internally both these areas are defined under a broad area known as Digital Services. The role of Group Brand and Marketing Communication is to ensure that relevant practices and principles are developed and deployed to the Opcos. The key focus areas for the Brand team is to advance the following:

• Define practices and routines that are critical towards the delivery of the Business and Brand strategies
• Define critical principles of what a Digital Brand should be, these principles include but are not limited to: Brand tonality
• Understand various market segments, especially Consumer, Enterprise in the servicing of the FINTECH function. 
• Define a messaging construct that considers MTN’s stated intent.
• Ensure that MTN is number one across our markets on key brand performance measures.
• Developing and implementing marketing strategy that aligns to MTN’s drive for growth in the digital, enterprise and other alternative revenue streams
• Implementing effective measurement tools to allow MTN to understand the impact of marketing, sponsorship, online and search campaigns

The Senior Manager: Brand (FINTECH and DIGITAL SERVICES) will be accountable to achieve the following:

• To develop a Brand and Marcoms Got-to-Market (GTM) framework for FINTECH and Digital Services, this must include, among others, competitor analysis of FINTECH and Digital Services players in markets where MTN operates
• To use market and consumer and enterprise insights to inform the communication GTM framework. These insights to be drawn from secondary sources of data, as a primary data that emerges from the Brand Health Tracking Study. 
• To seek approval by the Group Brand and Marcoms and the Group Executives for FINTECH and DIGITAL SERVICES all brand playbooks before they are shared with and released by the Group Brand Regional Senior Managers (SMs) to the Opco’s via the Brand Portal.
• To develop and implement a framework which defines critical routines required for effective and efficient management of Group Brand and Marcoms team members, the Group FINTECH and Group DIGITAL SERVICES functions, other relevant MANCO and external (agency) stakeholders;
• This must include stakeholder mapping to ensure that all functions and individuals that impact the outputs and outcomes of the role are accurately identified
• To develop tools, such as dashboard, to monitor adoption and implementation of the playbooks by the Opcos’, these tools must be developed in close collaboration with the Group FINTECH and DIGITAL SERVICES functions as well as the Regional Brand SM’s (WECA, SEAGha and MENA).
• To develop a mechanism to review issued playbook and revise and update these, based on inputs from the Group FINTECH and DIGITAL SERVICES teams
• To contribute to MANCO reports aimed at keeping the MANCO Executive team updated on the work carried out by this role

Education:

• Minimum of 4 - year Business/Commercial/Marketing Degree, or equivalent
• Post-graduate degree, an advantage 

Experience:

• 7 - 11 years of brand management work experience in a global / multinational business environment (understanding of emerging markets advantageous)
• 3 - 5 years of experience in a supervisory / managerial role
• 2-3 years’ experience in the services industry, especially financial and digital services 
• Experience in leading change / transformation (marketing) at an operational level advantageous
• Experience in continuous improvement through the implementation of best practices