Senior Manager - Brand Integrated Marketing Communications Group Operations at MTN

RESPONSIBILITIES
Key Performance Areas: Core, essential responsibilities / outputs of the position (KPA's)

• The Senior Manager: Integrated Marketing Communications must have practical experience in developing successful strategies and campaigns across a wide range of disciplines, including ATL, BTL and digital advertising, direct marketing, public relations, sales promotion & sponsorships, event management, channel development and relationship marketing as well as an understanding of media principles to support IMC campaigns.

They will be accountable to achieve the following objectives:

• Input to definition, development and execution of brand strategy across MTN footprint
• Develop annual marketing plans in line with budgets
• Conceptualise and brief in campaigns to ad agencies and oversee campaigns and relevant processes
• Coordinate efforts with media team to ensure that brand initiatives and campaigns deliver objectives
• Manage and deliver internal and external Group Brand positioning initiatives and activities
• Provide brand guideline input and support for initiatives that impact the MTN Brand in other cross functional teams e.g. Internal & External Communications
• Ensure implementation and adherence to MTN Brand architecture, brand guidelines, and products and services conventions
• Provide guidance and advice into OpCo support of Group brand campaign strategy, design and execution.
• Provide guidance and advice into local OpCo campaign strategy, design and execution where required
• Provide direction and guidance in the form of playbooks, toolkits and other interventions to deliver against brand plans.
• Ensure adoption and implementation and tracking of brand and communications toolkits and playbooks across MTN footprint
• Manage key agency partner relationships in the delivery of Group Brand initiatives
• Drive reporting efficiency and oversight across agency partners
• Report at strategic, functional and process levels across all projects on a weekly, monthly, quarterly and annual basis
• Participate and provide input into commercial, functional, operational and tactical meetings
• Escalate issues that will result in significant time, scope, or cost impacts if not resolved
• Make decisions regarding operational changes that will drive project delivery
• Review key risks, issues, and dependencies and set mitigation actions and resolve escalations that have an impact on critical path of delivery
• Manage and provide solutions to issues that require formal resolution
• Manage project status and delivery
• Manage project or initiative budgets in line with business objectives
• Review performance against agreed KPIs and compliance to SLAs
• Create and monitor plans for continuous improvement
• Review performance of external teams
• Manage day to day brand opex 
• Work alongside colleagues to provide in-depth analysis of trends, market category, brand, competitor trends to deliver brand marketing and business plans for key channels and stakeholders
• Collaborate with Quality Assurance and Internal Audit teams to perform periodic quality and process audits;
• Collaborate with other functional and BU teams to enhance outcomes

Role Dependencies

• Understanding of the MTN business strategy 
• Understanding of MTN brand strategy
• Understanding of the Opcos’ marketing context
• MTN policies and procedures
• Digital Landscape

QUALIFICATIONS
Job Requirements (Education, Experience and Competencies)
Education:

• Bachelor’s degree in relevant field of study (Business/Communications/Marketing)
• Post-graduate degree

Experience:

• 5 - 8 years of relevant work experience in a global / multinational business environment (understanding of emerging markets advantageous)
• 3 - 5 years of experience in a supervisory / managerial role / advisory role
• Experience in leading change / transformation (marketing) at an operational level advantageous
• Experience in continuous improvement through the implementation of best practices
• Experience in brand strategy (incl sponsorship) diagnosis, development, design and execution across multiple markets
• Experience in working with other markets on the African continent advantageous
• Experience in working with advertising and media agency partners advantageous
• Experience in working with B2C, B2B and Fintech portfolios advantageous

Competencies:

• Ambiguity in the workplace
• Self starter and self motivated
• Change management
• Complex structures
• Decision making processes
• Empowering others
• Information processing
• Project management
• Relationship management
• Risk management
• Stakeholder management
• Telecommunications industry

Other:

• Regional and international travel

Authorities

• As per delegation of authority
• Balancing cost allocation versus benefits to the business
• Expenditure, conformance with budgets as per delegation

Collaboration (Formal and Informal Relationships)
Responsibility towards:  

• Agency partners
• Key customers and suppliers
• Internal and external stakeholders