Senior Manager: Campaigns Social Media and Digital Platforms at MultiChoice

Purpose of the Position

• To manage, develop and enhance our brand and build a strong online presence of the organization on various social media networks using digital platforms.
• To develop and administer social media content that is designed to engage users and create an interactive relationship between consumers and the company
• To manage business reputational risk in the online environment to ensure that MultiChoice and its brands DStv and GOtv are managed in terms of risk, issues and reputation.

Key Performance Objectives
Tasks
Strategy Execution

• Define and execute strategies to increase social media activity and engagement.
• Ensure that social media strategy is aligned with company goals and clearly communicate MultiChoice values in a consistent manner.
• Devise strategies that align with the community’s interests and attract them to the company’s services.
• Responsible for the development and ongoing management of the social media playbook.
• Provide thought leadership of social media trends and apply to BAU.
• Recommend and champion a differentiated customer engagement strategy and set of activities.

Social Media Management

• Monitor the Facebook page and ensure all queries are responded to in a timely and professional manner.
• Ensure best practice social media engagement and drive innovation across all activity.
• Develop engaging, creative, innovative content for regularly scheduled posts, which enlighten audiences and promote brand-focused messages.
• Manage and monitor the online traffic and develop content schedules.
• Implement digital viral campaigns and grow social media pages.
• Upload videos, photo albums, and links on all social networks.
• Identify Social Media Ambassadors who are influential in the community and could benefit the brand.
• Define and maintain clear parameters between the role of corporate and marketing social media teams.
• Create methods for finding and saving online customer reviews.

Research & Analyses

• Research relevant content for social media platforms.
• Benchmark the organizations online campaigns against other competitor’s social media spaces.
• Analyse social media campaigns and determine efficacy and areas for improvement of social media campaigns
• Identify opportunities to streamline and improve efficiency of all social media activity.
• Work with external social media agency to implement the strategic priorities of the social function.
• Ensure a high level of performance from the external agency – driving innovation.
• Drive the commercial agenda and ensure that all activity results in a tangible commercial ROI.
• Ensure alignment between all marketing teams including above the line and digital, and reflect priorities in deployment of content.
• Build and maintain close relationships within market teams to understand local trends and customer nuances

Reporting

• Develop monthly reports on emerging social media trends, which will be submitted to the management and executive teams.
• Analyze the long-term needs of the company’s social media strategy and offer quarterly reports to the management and executive teams that outline any necessary changes to the digital marketing plan

People Management

• Manage team members to ensure effective delivery of business unit objectives
• Develop a high performing team by embedding formal performance development and informal coaching
• Encourage frequent knowledge sharing between team members
• Determine and analyse development needs for the team and ensure that identified training requirements are budgeted for and executed
• Interview and recruit new members of the team, including determining appropriate compensation levels with input from HR
• Create effective workforce and recruitment demand plans to ensure that current and future business requirements can be met
• Review and update the department’s organisation structure and role descriptions on at least an annual basis to ensure that they are fit for purpose and contain all the accountabilities of each team member
• Approve leave requests for team members and create a leave plan to ensure adequate coverage
• When required, initiate disciplinary processes for team members calling on support from HR when required
• Resolve grievances raised by team members and escalate only if required
• Address poor performance of any team member through the formal Performance Improvement Programme and ensure that continued poor performance is appropriately dealt with
• Motivate team members and ensure that their efforts are recognized

Qualifications

• Bachelor’s Degree in Public Relations, Marketing, Journalism, Media studies or equivalent
• Post Graduate qualification advantageous

Experience/Skills

• A minimum of 8-10 years relevant experience in Digital and Social Media role or other relevant field.
• Excellent understanding of social media platform, e.g Facebook, Twitter, Instagram etc.
• Understanding of different digital applications
• Up to date with relevant industry trends
• Analyze social media and online platforms data and performance

Technical Competencies

• Advanced written and verbal communications skills
• Engaging content development
• Creative mindset
• Diversity engagement
• Create online media campaigns across various platforms
• Track campaign performance
• Work with marketing and publicity to amplify campaigns
• Advise on social media engagement and management

Behavioural Competencies

• Relationship Building
• Teamwork
• Conflict Resolution
• Decision Making
• Strategic Thinking
• Persuading & Influence
• Critical Appraisal
• Coaching