Senior Manager: Experiential Marketing at Hollard Insurance

Job Purpose:

• Hollard is seeking an experienced Experiential Marketing Manager who will be responsible for executing and managing experiential marketing plans and campaigns. This role plays a pivotal part in creating unique and memorable brand experiences, focusing on broker, channel partner, and staff engagement, among other stakeholders. Responsibilities include overseeing the execution of events, experiential marketing campaigns, and other brand activations at a national and regional level. 

Key Responsibilities:

• Strategy Implementation: Implement experiential marketing plans aligned with the overall marketing and business objectives in a manner that applies sensory marketing and neuroscience principles. Ensure quality, consistency, and alignment with brand corporate identity across all experiential marketing activities and touchpoints.  
• Event Management: Lead the planning, organisation, and execution of experiential events, hospitality events, activations, trade shows, sponsorships, and other engagements to enhance brand visibility and customer engagement. This includes coordinating logistics, event production, vendor management, guest management, and ensuring smooth on-site operations.  
• Audience Engagement: Develop strategies to maximise audience engagement and participation at events through interactive experiences, compelling activations, and targeted outreach efforts.  
• Innovation & Trends: Stay updated on industry trends and innovative experiential marketing techniques to enhance Hollards’ differentiators. Foster creativity and innovation in executing experiential marketing campaigns and events that resonate with stakeholders.  
• Cross-functional Support & Collaboration: Collaborate with internal stakeholders and external partners to ensure seamless execution of experiential marketing initiatives with other business and marketing efforts.  
• Campaign Performance Measurement & Reporting: Deliver against set KPIs, evaluate the ROI of experiential marketing initiatives, prepare post event reports and share key insights with stakeholders. 

Required Knowledge and Experience    

• Significant experience in event management for large corporates or agencies.
• At least 8 – 10 years’ related experience including leading vendors and teams in a deadline-driven environment.
• Strong project management skills, with the ability to prioritize and manage multiple campaigns and initiatives simultaneously
• Excellent verbal and written communication skills, with the ability to articulate ideas 
• Knowledge of project management and event management. 
• Ability to collaborate across teams, effective communication and presentation skills

Educational Requirements    

• Bachelor's degree in Marketing, Project Management, Hospitality, or related field