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  • Posted: Nov 2, 2020
    Deadline: Not specified
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    Liquid Telecom is Africas leading independent data, voice and IP provider committed to building Africas digital future. It supplies fibre optic, satellite and international carrier services to Africas largest mobile network operators, ISPs and businesses of all sizes. Our award winning data storage and communication solutions connect people across Africa ...
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    Senior Manager Marketing

    The Role

    To lead Segment marketing for LTSA and collaborate with Brand Marketing, Events & Sponsorships, Digital Marketing, Product Marketing teams in the Marketing Service Hub and other cross functional teams across the business to deliver on LTSA marketing and commercial objectives.

    Duties and responsibilites include (not limited to):

    Strategic Planning

    • In conjunction with the LTSA Executive Management Team, participates in and contributes to the 3 to 5-year Marketing plan by:
    • Contributing to and implementing the agreed Marketing strategies for LTSA only.
    • Maintaining an awareness of relevant industry forces through market intelligence analysis and customer satisfaction surveys.
    • Contribute to the 3 to 5-year comprehensive marketing, customer and digital plan to grow the LTSA Brand market share and customer advocacy across the market segments.
    • Develop annual operating plans for marketing.
    • Marketing budget planning and implementation.

    Segment Marketing

    • To consolidate and orchestrate the overarching customer segment plans across the team that drive the customer engagement, marketing activities and campaigns to deliver a desirable result for the business. 
    • Develop customer data driven marketing strategies across the sales segments.
    • Analyse customer, segment and marketing insights.
    • Plan and implement marketing plans, activities, resources and budgets to execute campaigns across segments.

    Market Campaign Planning & Execution

    • Collaborate with Marketing Vertical Heads in the Marketing Service Hub and other cross functional teams to plan and execute marketing campaigns and initiatives.
    • Provide marketing support for internal marketing programs.

    Minimum Requirements

    Qualifications

    • Degree in Business with a specialisation in Strategy, Marketing, Sales or similar.

    Job Related Experience Required

    • 6 years' B2B Marketing, Branding and Segment Marketing experience in the ICT/Telecommunications Industry.

    Method of Application

    Interested and qualified? Go to Liquid Telecom South Africa on www.linkedin.com to apply

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