Senior Manager, Performance Marketing (George, Western Cape, On-site) at Badger Holdings (Pty) Ltd

Requirements

• This is your opportunity to shape the future of our performance marketing efforts across paid search, social, display, programmatic, and beyond. If you thrive in fast-paced environments, love leading through strategy and execution, and have a knack for numbers, we want to hear from you.

What You'll Be Doing

Strategic Leadership

• Own and execute our digital performance marketing strategy across all channels (paid search, paid social, display, affiliate, influencer, etc.).
• Set and deliver on aggressive growth, customer acquisition, and ROI goals.
• Lead, inspire, and grow a top-tier team of performance marketers.
• Drive and evolve our CRM strategy, leveraging platforms like Hubspot.

Campaign Execution & Budget Ownership

• Manage and optimize multimillion-Rand marketing budgets across all digital touchpoints.
• Lead campaign design, implementation, A/B testing, and continuous optimization.
• Collaborate with creative and brand teams to produce compelling, high-performing ad assets.

Analytics & Optimization

• Build a robust test-and-learn culture focused on performance and efficiency.
• Analyze channel attribution, conversion funnels, CAC, LTV, and other key metrics to improve performance.
• Use data insights to fine-tune campaigns and inform broader marketing strategies.

Technology & Partnerships

• Stay ahead of digital marketing trends, platforms, and tools.
• Manage agency relationships and external partners to drive campaign success and innovation.

What You Bring

• 7+ years in performance/digital marketing, with 3+ years in a leadership role.
• Proven track record of delivering results with large-scale budgets and multi-channel campaigns.
• Deep expertise with Google Ads, Meta, TikTok, LinkedIn, DSPs, and CRM platforms.
• Analytical mindset with experience in platforms like Google Analytics, Looker, or Tableau.
• Exceptional leadership, collaboration, and communication skills.
• Agile, data-driven, and always experimenting.

Preferred:

• Background in e-commerce, SaaS, fintech, or startups.
• Experience with attribution models, marketing automation, and customer segmentation.

Education:

• Bachelor’s degree in Marketing, Business, Economics, or a related field.