Senior Manager: Performance Marketing at MultiChoice

Purpose of the Position

• To optimise digital marketing effectiveness, in close collaboration with the brand, partnership and CRM functional areas. Ensure effective marketing campaign execution in all digital channels across search, social, display and video advertising.

Key Performance Objectives

Tasks

Strategy Formulation and Implementation

• Develop the integrated digital marketing strategy that supports the achievement of the business’ acquisition and retention targets, describing how each digital channel (paid and unpaid search, paid and unpaid social, display, video) should contribute
• Develop the digital marketing strategy that supports the achievement of the business’ acquisition and retention targets
• Ensure the efficient implementation of the defined strategy

People Management

• Head up a team with 3-4 channel managers for the key digital channels and support them in effectively executing strategies and initiatives, prioritizing and optimizing the performance of each channel
• Ensure the efficient implementation of the defined strategy.
• Employ a strong data-driven mindset by setting up relevant KPIs, constantly tracking their performance against targets and benchmarks and using them efficiently to optimize initiatives and results
• Collaborate closely with the acquisition head and team to coordinate campaigns across offline and online channels, optimize the creatives for digital channels while keeping the brand in line with other channels, etc.

Stakeholder Relationship Management

• Collaborate closely with the acquisition head and team to coordinate campaigns across offline and online channels, optimize the creatives for digital channels while keeping the brand in line with other channels, etc.
• Collaborate closely with the retention head and team to run remarketing campaigns and campaigns to improve engagement
• Obtains input from and communicates modelling results to senior managers for agreement.
• Collaborate closely with the analytics team to have the relevant data at the disposal of the digital marketing team, develop insights on the effectiveness of the different (parts of) campaigns, set up basic attribution modeling, as well as providing the right insights and reports to management

Operational Delivery

• Develop new hypotheses to further optimize the digital campaigns, and run experiments to test new approaches and judge them based on quantitative results
• Keep up to date with the industry to identify new tools within existing channels or new channels that can further support growth and retentionConfidential Page 3 7/18/2018
• Based on a deep understanding and knowledge of the market, developed via extensive analysis of market trends, segments, specificities
• Define the contribution of each individual digital channel (paid and non paid; search, social, display, video…) as well as cross channel initiatives that allow to maximize results
• Employ a strong data-driven mindset, by setting up relevant KPIs and tracking and optimizing these

Qualifications Essential

• A post graduate degree in Marketing or related field

Experience

• A minimum of 8 -10 years’ experience in digital marketing, ideally in an e-commerce / online activity
• Experience in leading and managing social media, email, display and video advertising campaigns as well as retargeting campaigns,
• Experience in optimizing landing pages and user funnels, with a detailed understanding of multi-channel tracking and attribution tools and methodologies and with A/B and multivariate experiments
• Experience in leading, managing and optimising performance marketing campaigns (incl. Google Adwords, Facebook) and SEO/SEM
• People management experience
• Strong analytical skills, data-driven thinking, proofreading/editing and copywriting skills
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas), HTML, CSS, and JavaScript development and constraints

Technical Competencies

• Project Management
• Campaign Management
• Market Research
• Communications Evaluation
• Data Modeling
• Commercial awareness

Behavioral Competencies

• Relationship Building
• Conflict Resolution
• Decision Making
• Critical Appraisal
• Holistic Thinking
• Persuading & Influence
• Coaching