Senior Marketing Account Strategist at EyeCarePro

About the job

• As a Senior Client Strategy Specialist, you will be instrumental in crafting, managing, and optimizing data-driven client strategies that support both client and business objectives. Your role will be crucial in driving long-term client satisfaction, fostering strong relationships, and achieving measurable results that lead to client retention and revenue growth. If you are passionate about digital marketing and excel at strategic client management, this role is for you.

Key Responsibilities

• Client Strategy Development: Lead the development of comprehensive strategies tailored to clients' goals, ensuring that each approach drives measurable outcomes, such as customer acquisition, retention, and revenue growth.
• Client Relationship Management: Serve as the primary point of contact for key accounts, fostering strong, long-term relationships built on trust and open communication. Anticipate client needs and proactively propose innovative solutions.
• Cross-Department Collaboration: Work closely with internal teams (SEO, content, PPC, design, development) to ensure seamless strategy execution and alignment with business goals.
• Performance Analysis and Optimization: Continuously monitor client performance metrics and provide actionable insights. Adjust strategies based on performance data, market trends, and client feedback to maximize results.
• Business Growth and Innovation: Identify and propose new services, strategies, or channels within client accounts to foster growth and enhance client success.
• Presenting Strategic Reports: Regularly prepare and present performance reports, strategic roadmaps, and proposals, linking results to key business objectives and providing actionable insights.
• Project Management: Oversee multiple client projects from initiation to completion, ensuring timely delivery and adherence to scope while exceeding client expectations.
• Thought Leadership: Stay ahead of industry trends and best practices, sharing insights to enhance client strategies. Represent the company at industry events, webinars, or conferences when relevant.
• Client Retention and Satisfaction: Ensure high client satisfaction and retention through strong rapport-building and consistent delivery of exceptional results.

Key Skills and Experience
Technical and Strategic Skills

• Client Strategy Development: Expertise in creating and optimizing client strategies that drive measurable results. Strong understanding of data-driven marketing, customer journey mapping, and ROI measurement.
• Data Analysis and Insights: Proficiency in using data tools (e.g., Google Analytics, CRM platforms) to derive actionable insights and inform strategic decisions.
• Digital Marketing Expertise: Deep knowledge of integrated digital marketing strategies, including SEO, PPC, content marketing, and social media. Ability to guide clients in maximizing the impact of their marketing channels.
• Project Management: Exceptional project management skills to ensure all client deliverables are timely, within scope, and exceed expectations.
• Client Relationship Building: Strong communication and interpersonal skills, essential for building long-lasting, trusting relationships with key stakeholders.
• Innovation and Growth-Minded: Capacity to identify new opportunities within client accounts, introducing innovative solutions that drive value and growth.

Soft Skills

• Problem-Solving: Skilled in anticipating client challenges and proactively addressing them with strategic, innovative solutions.
• Leadership and Influence: Proven leadership abilities to guide internal teams toward achieving client objectives and influence stakeholders for strategic buy-in.
• Adaptability: Flexible in adjusting strategies based on evolving client needs, market trends, and internal changes.
• High Emotional Intelligence (EQ): Ability to empathize with clients, understand their unique needs, and build strategies aligned with their business goals.
• Communication and Presentation Skills: Exceptional skills in communicating complex strategies clearly to technical and non-technical audiences alike.

Experience

• 7-10 Years in Client Strategy: Demonstrated experience in managing high-level client strategy, ideally in a marketing, advertising, or digital agency environment.
• Track Record of Client Success: Proven ability to develop and execute strategies that produce measurable outcomes for clients (e.g., revenue growth, brand expansion).
• Data-Driven Strategy Experience: Familiarity with leveraging data for strategic decision-making, performance tracking, and campaign optimization.
• Global or Enterprise Client Experience: Preferred experience working with global brands or enterprise-level clients, managing complex strategies across industries and markets.

Qualifications

• Bachelors degree in business, marketing, or a related field (or equivalent experience).
• 2+ years in account management or client-facing roles.
• Solid background in digital marketing, with a focus on strategy development and implementation.
• Experience in medical marketing management is a plus.
• Proven ability to manage multiple projects in a fast-paced environment.