Senior Marketing Coordinator at Exclusive Networks

DUTIES AND RESPONSIBILITIES​

 About the role

The purpose of this position is to plan, develop and implement effective marketing strategies for the Fortinet product range; to effectively reach customers, partners and end users – to communicate the value proposition of Fortinet and influence the market share thereof. The end goal is to maximise profits and generate pipeline and opportunities through effective strategies and plans to promote the Products and Services of your Vendor.

​As the Senior Marketing Coordinator, you will: 

• Effective management, oversight, and representation of assigned product brands, ensuring branding guidelines are adhered to. 
• ​Create and implement quarterly/annual marketing plans aligned to product and business objectives.
• ​Drive lead and pipeline-generation activities for your assigned products 
• ​Manage and oversee all product-related marketing campaigns.
• ​Develop external and internal communication strategies to drive awareness around product, news, developments, and new services/offerings.
• ​Management of website content keeping it updated and relevant
• ​Creation of product-aligned social media content on weekly basis for assigned products.
• ​Monitors budgets by comparing and analysing actual results with plans and forecasts.
• ​Reports on campaign performance and results
• ​Analyse client profiles according to market segmentation
• ​Manage the marketing budget within the restricted spend and update management monthly.
• ​Manage suppliers/vendors: Ensure B-BBEE supplier restrictions are adhered to and ensure compliance on all spend and activities.
• ​Manage and report on ROI for all marketing initiatives.
• ​Management of MDF funding and submission of claims on time
• ​Generate post-event reports on all campaigns.

QUALIFICATIONS AND EXPERIENCE​

 About you

The ideal Senior Marketing Coordinator:​

• Three-year marketing/communications degree (min requirement)
• Experience in marketing automation tools (Eloqua or similar)
• Minimum of five years’ experience in a similar position
• Knowledge of B2B marketing strategies and tactics from Enterprise to SMB markets
• Experience with research methods using data analytics software.
• ​Minimum of three years’ experience in developing marketing plans and managing marketing budgets and Marketing Development Funds (MDF) processes