Senior Marketing Coordinator at Pavago

About the Role

• We’re hiring a highly organized and execution-driven Senior Marketing Coordinator to support day-to-day executive operations, marketing execution, content coordination, and program administration.
• This is a hands-on, multi-functional role for someone who thrives in structured yet entrepreneurial environments, pays close attention to detail, and takes ownership of follow-through across executive support and marketing systems.
• This role is not strategic marketing leadership — it is about consistent execution, organized implementation, and ensuring that marketing, content, communication, and administrative workflows run smoothly and correctly the first time.

What You’ll Own

Core Executive & Operational Support

• Support day-to-day administrative coordination.
• Manage calendar organization, scheduling, and communication workflows.
• Maintain structured project tracking sheets and ensure task follow-through.
• Proactively identify gaps in workflows and flag inefficiencies.

Marketing Execution & Social Media Management

• Create, design, schedule, and publish content across LinkedIn, Facebook, Instagram, and community groups.
• Manage engagement, direct messaging, and community interaction.
• Track engagement metrics and maintain organized performance reporting.
• Assist in monitoring and setting up advertising campaigns for programs and events.

Content Creation & Program Materials

• Edit and produce short-form video content and graphics aligned with brand messaging.
• Format and organize program documents (scripts, guides, workbooks, cheat sheets).
• Maintain consistency in branding and content presentation across platforms.

Email Marketing & CRM Management

• Build and manage email workflows using GoHighLevel.
• Execute outreach campaigns and follow-ups for prospects and participants.
• Maintain clean CRM records and accurate pipeline tracking.

Program & Membership Administration

• Organize digital program materials and manage updates.
• Track member progress and support participant communication.
• Troubleshoot minor technical issues within online platforms.

Research, Lead Generation & Digital Support

• Conduct research to build Ideal Client Profiles and prospect lists.
• Support lead generation initiatives and outreach campaigns.
• Assist with minor website updates and account setups.
• Compile reports and findings to support decision-making.

Communication & Administrative Coordination

• Maintain clear, professional written communication.
• Organize inbox management and prioritize urgent matters appropriately.
• Ensure documentation and shared files remain structured and accessible.

Must-Have Experience & Skills

• Proven experience in executive assistance, marketing coordination, or digital operations support.
• Experience supporting founders, coaches, or entrepreneurial businesses is preferred.
• High proficiency in Google Workspace (Docs, Sheets, Drive, Calendar).
• Experience using GoHighLevel CRM or similar marketing automation platforms.
• Proficiency in Canva and video editing tools (Veed, OpusClips, or similar).
• Strong understanding of LinkedIn, Facebook, and Instagram.
• Strong written English communication skills.
• Highly organized with strong multitasking ability in fast-moving environments.
• Self-motivated and capable of working independently with minimal supervision.
• High attention to detail with strong execution discipline.

Key Metrics for Success

• Consistent and timely social media content execution.
• Clean, organized, and up-to-date CRM and email workflows.
• High engagement and responsive community management.
• No missed follow-ups in lead or participant communication.
• Well-organized program materials and digital assets.
• Strong leadership confidence in operational reliability and support.