Latest Jobs at Pavago

About the Role

• We’re hiring a highly organized and execution-driven Senior Marketing Coordinator to support day-to-day executive operations, marketing execution, content coordination, and program administration.
• This is a hands-on, multi-functional role for someone who thrives in structured yet entrepreneurial environments, pays close attention to detail, and takes ownership of follow-through across executive support and marketing systems.
• This role is not strategic marketing leadership — it is about consistent execution, organized implementation, and ensuring that marketing, content, communication, and administrative workflows run smoothly and correctly the first time.

What You’ll Own

Core Executive & Operational Support

• Support day-to-day administrative coordination.
• Manage calendar organization, scheduling, and communication workflows.
• Maintain structured project tracking sheets and ensure task follow-through.
• Proactively identify gaps in workflows and flag inefficiencies.

Marketing Execution & Social Media Management

• Create, design, schedule, and publish content across LinkedIn, Facebook, Instagram, and community groups.
• Manage engagement, direct messaging, and community interaction.
• Track engagement metrics and maintain organized performance reporting.
• Assist in monitoring and setting up advertising campaigns for programs and events.

Content Creation & Program Materials

• Edit and produce short-form video content and graphics aligned with brand messaging.
• Format and organize program documents (scripts, guides, workbooks, cheat sheets).
• Maintain consistency in branding and content presentation across platforms.

Email Marketing & CRM Management

• Build and manage email workflows using GoHighLevel.
• Execute outreach campaigns and follow-ups for prospects and participants.
• Maintain clean CRM records and accurate pipeline tracking.

Program & Membership Administration

• Organize digital program materials and manage updates.
• Track member progress and support participant communication.
• Troubleshoot minor technical issues within online platforms.

Research, Lead Generation & Digital Support

• Conduct research to build Ideal Client Profiles and prospect lists.
• Support lead generation initiatives and outreach campaigns.
• Assist with minor website updates and account setups.
• Compile reports and findings to support decision-making.

Communication & Administrative Coordination

• Maintain clear, professional written communication.
• Organize inbox management and prioritize urgent matters appropriately.
• Ensure documentation and shared files remain structured and accessible.

Must-Have Experience & Skills

• Proven experience in executive assistance, marketing coordination, or digital operations support.
• Experience supporting founders, coaches, or entrepreneurial businesses is preferred.
• High proficiency in Google Workspace (Docs, Sheets, Drive, Calendar).
• Experience using GoHighLevel CRM or similar marketing automation platforms.
• Proficiency in Canva and video editing tools (Veed, OpusClips, or similar).
• Strong understanding of LinkedIn, Facebook, and Instagram.
• Strong written English communication skills.
• Highly organized with strong multitasking ability in fast-moving environments.
• Self-motivated and capable of working independently with minimal supervision.
• High attention to detail with strong execution discipline.

Key Metrics for Success

• Consistent and timely social media content execution.
• Clean, organized, and up-to-date CRM and email workflows.
• High engagement and responsive community management.
• No missed follow-ups in lead or participant communication.
• Well-organized program materials and digital assets.
• Strong leadership confidence in operational reliability and support.

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About the Role:

• We are hiring a content-first Digital Marketing Manager to build and scale brand authority within the fintech and cross-border payments space.
• This is a hands-on, execution-focused role for a marketer who thrives on storytelling, organic growth, and strategic brand positioning. You will own the full digital marketing function and work closely with leadership to amplify brand visibility and reputation.

Responsibilities:

Content Creation & Strategy

• Develop and execute a comprehensive content strategy focused on brand authority and organic growth.
• Create long-form articles, LinkedIn posts, newsletters, and case studies.
• Develop founder-led thought leadership content and storytelling assets.
• Produce AI-powered video content using tools such as Gemini, Vio, SmartViti, or similar platforms.
• Maintain and execute a rolling 30-day content calendar.
• Repurpose content across multiple platforms to maximize reach and impact.

Social Media Management

• Lead organic presence across LinkedIn, X, Instagram, YouTube, and relevant diaspora platforms.
• Drive follower growth and engagement without paid advertising.
• Position leadership as industry thought leaders.
• Track performance and optimize content based on engagement insights.

Podcast, Webinar & Online Events

• Launch and manage a branded podcast or webinar series.
• Coordinate topic planning, speaker outreach, scheduling, and promotion.
• Repurpose event content into ongoing marketing assets.

Digital PR & Brand Amplification

• Identify and secure guest articles, podcast features, and speaking opportunities.
• Build and manage media outreach lists.
• Develop relationships with journalists and industry platforms.
• Draft press releases and manage announcements.

SEO & Web Presence

• Build and execute a foundational SEO strategy.
• Optimize on-page content, keywords, and structure.
• Monitor performance via Google Analytics (GA4) and Google Search Console.
• Continuously refine content based on performance data.

Community Engagement

• Build and nurture digital communities within fintech and diaspora ecosystems.
• Drive engagement and referral momentum.
• Facilitate meaningful conversations across digital channels.

What Makes You a Perfect Fit:

• Content-first brand builder with strong storytelling ability.
• Execution-driven and comfortable owning the marketing function independently.
• Strategic thinker who connects content, SEO, PR, and social into one growth engine.
• Highly organized with strong planning and follow-through.
• Comfortable collaborating directly with founders in a startup environment.

Required Experience & Skills:

• 3–5 years of experience in digital marketing or content-driven brand growth roles.
• Proven content marketing portfolio showcasing measurable impact.
• Strong organic social media strategy and execution experience.
• Hands-on experience creating AI-driven video content (Gemini, Vio, SmartViti, or similar).
• Proficiency in Google Analytics (GA4) and Google Search Console.
• Strong foundation in SEO (on-page, keyword research, content SEO).
• Exceptional written English and storytelling skills.
• Ability to manage multiple content streams with consistency.
• Reliable high-speed internet and professional remote work setup.

Ideal Experience & Skills:

• Experience in fintech, cross-border payments, or diaspora-focused businesses.
• Background in B2B SaaS or payments marketing.
• Familiarity with Zoho One or similar CRM platforms (HubSpot transferable).
• User-level experience with ClickUp.
• Experience launching and managing podcast or webinar series.