Senior Marketing Manager: Business Insurance at Telesure Investment Holdings (TIH)

Job Purpose

Develop and execute the marketing activities across the different commercial products in both B2C and B2B markets. Responsible for crafting the message and position of the Commercial products to drive demand in the respective target markets.

Responsibilities

Marketing

• Oversee a particular product or service within the larger marketing strategy. Work with marketing, communications, operations and sales to ensure that the products are correctly communicated to the market.

Brand Strategy and Effectiveness

• Assist in establishing and implementing adequate marketing strategies for the commercial products, across brands. Defining the measures used to determine brand effectiveness and using the results to inform future activities.

Stakeholder Engagement

• Develop stakeholder engagement through identifying stakeholders, finding out their needs/issues/concerns. Liaising with all business areas and identifying opportunities for growth in these areas and coordinate with interdepartmental teams to execute marketing and operational plans.

Brand Positioning

• Assist in achieving brand positioning and lead on contributing ideas to brand plans. Develop objectives and strategies for campaign implementation.

Insights and Reporting

• Responsible for analysing campaign outcomes and providing accurate and timeous analysis, reporting and insights to relevant stakeholders.

Product Management

• Monitor all aspects of a product life cycle, including long- and short-term development and marketing. Responsible for continuously assessing competitive products in the marketplace and offering suggestions on product enhancements to ensure that products compete successfully in the marketplace

Continuous Improvement

• Review existing operations in own area of work and implement innovation processes. Ensure up to date knowledge of relevant products, systems and procedures.

Leadership and Direction

• Explain the local action plan to support team members in their understanding of what needs to be done and how this relates to the broader business plan and the organisation's strategy, mission and vision; motivate people to achieve local business goals.

Budgeting & Costing

• Manage and track budgets and report on performance to more senior colleagues.

Research

• Carry out a range of research activities. Responsible for assisting with research projects related to target markets.

Education

• 3 year degree in marketing/communication or related (Essential); Post graduate communications degree (Advantageous)

Experience

• 3 or more years' relevant B2B Marketing experience in a marketing environment (Essential);
• 1 or more years experience in insurance/financial services (Essential);
• Experience in setting up, monitoring and analysing digital campaigns across platforms (Essential);
• Intermediary/broker experience (Essential).
• 1 or more years' experience in supervising and directing people and other resources to achieve specific end results within limited timeframes (Advantageous)