Senior Marketing Manager at Hire Resolve

Job Description

• a private hospital offering comprehensive, high-quality medical, surgical, and emergency services is seeking a creative, high-energy Senior Marketing Manager to lead and execute their hospital’s marketing strategy. 

Responsibilities:

• Strategy & Execution: Develop and implement comprehensive marketing, brand, and promotional strategies across digital and traditional platforms.
• Market Intelligence: Conduct market research, competitor analysis, and manage customer databases to identify and optimize target markets.
• Brand Management: Strengthen and safeguard the hospital’s brand identity.
• Events & PR: Plan and manage marketing-related events and social initiatives.
• Reporting: Monitor, evaluate, and report on campaign performance, providing strategic insights to Hospital Management.
• Collaboration: Work cross-functionally with internal departments to align marketing goals with organizational objectives.

Minimum Requirements:

• Degree: Bachelor’s Degree (or equivalent NQF) in Marketing, Communications, or Business.
• Software: Proficiency in Microsoft Office Suite and CRM systems (e.g., Dynamics).
• Advantageous: Professional copywriting and graphic/digital design skills.
• Management: 5+ years of managerial experience in healthcare.
• Marketing: 5+ years at a senior level with advanced digital marketing expertise.
• Analytics: Extensive knowledge of web analytics, social media platforms, and marketing dashboards.